| Заголовок | #CuthBack |
| Агентство | McCann Manchester |
| Кампания | #CuthBack |
| Рекламодатель | Aldi |
| Бренд | Aldi |
| Дата первой трансляции/Публикации | 2021 / 4 |
| Бизнес сектор | Универсальные магазины, супермаркеты |
| История | In April 2021, the tastiest court case ever hit the headlines. Colin vs Cuthbert. Larvae vs Larvae. M&S vs Aldi. And we came out on top – in the law and public courts. With just 5 well-crafted tweets, we officially won ‘The Caterpillar Wars’.Fast forward 18 months and Cuth’s back, but this time we took things offline. Forget sending tweets, this time we sent billboards. Turning M&S parking spaces into Aldi media spaces, we parked mobile ad vans outside their stores up and down the country.Driving fame for Cuthbert and Aldi alike, it captured M&S shoppers at the point of purchase and world-famous news outlets at their desks, gaining earned media coverage in The Mirror, Guardian and Forbes.Social found this all too delicious and came back for seconds, gaining 3m organic views on TikTok with 420,805 engagements. |
| Тип медиа | Анализ ситуации |
| Главный креативный директор | Dave Price |
| Креативный директор цифрового формата | Dan Noller |
| Creative Lead | Conrad Robson |
| Creative Lead | Sean Carey |
| Social Media Account Director | Sophie Mullins |
| Social Media Account Manager | Annabel Gouveia |
| Social Media Account Executive | Maddy Brice |
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