| Заголовок | The Desperados Experience |
| Агентство | Serviceplan Group France |
| Кампания | The Desperados Experience |
| Рекламодатель | Brasseries Fischer |
| Бренд | Desperados |
| Posted | Ноябрь 2011 |
| Бизнес сектор | Пиво, сидр, лагерное пиво |
| История | With a video that redefined the interactive experience, beer brand Desperados scored one the biggest viral hits of 2011.One reason the YouTube video quickly amassed over two million views was its smart incorporation of the player’s functionalities. The volume slider, video scrubber and expand button all play an active part in the progression of this online party with the user as a very special guest. Another feature that proved to be very popular was the inclusion of Facebook connect to personalize the experience. The highlight of this integration was a tattoo based on your avatar picture, mapped to perfection on the body of a sexy member of the opposite sex. |
| Тип медиа | Digital |
| Продакшн Студия | Media.Monks |
| Директор | Thierry Poiraud |
| Директор | Rogier Schalken |
| Директор | Alban Penicaut |
| Креативный директор | Jouke Vuurmans |
| Креативный директор | Jeroen van der Meer |
| Креативный директор | Hervé Poupon |
| Креативный директор | Guillaume Gamain |
| Копирайтер | Gregory Tortes |
| Копирайтер | Nicolas Dubois |
| Арт-директор | François Le Saint |
| Арт-директор | Jean-Eudes Lefebure |
| Фотограф | Romain Laurent |
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