Giant - "Giant "Real Riders""

Leo Burnett

Leo Burnett Sydney, Australia

4466

Заголовок	Giant "Real Riders"
Агентство	Leo Burnett
Кампания	Giant Real Riders Sponsorships
Рекламодатель	Giant Manufacturing Co. Ltd.
Бренд	Giant
Дата первой трансляции/Публикации	2011 / 7
Бизнес сектор	Велосипеды
Слоган	Real Riders
философия	Giant is one of the world's largest bike manufacturers and support one of the leading teams in the Tour de France. This year in Australia, they are ditching some of their sponsorships of professional riders and instead sponsoring "real riders" - fat blokes with stomach's hanging out of their lycra, BMX hoons, little kids on training wheels, people who trundle to work with baskets on their bikes, etc. They are trying to celebrate people who just ride bikes just for the fun of it. Anyone can apply to be sponsored at their website - there are 30 "real rider" sponsorships up for grabs.
Тип медиа	Digital
Исполнительный креативный директор	Jason Williams
Главный креативный директор	Mark Tutssel
Директор	Marcus Flack & David Schmidt
Продакшн Студия	Liquid Creations
Продюсер	Georgina Toole
Арт-директор	Justin Nagorcka
Копирайтер	sarah mcgregor