| Заголовок | We Are Awake |
| Brief | It’s night-time in the city. But as the clock hands pass midnight and creep towards dawn, some people are still awake. Mothers with crying babies. Office cleaners. Workers getting off their shift – or just starting one. Clubbers on their way home. Emergency responders, air traffic controllers, fishermen. In fact, a lot of folk are up late at night. Including the staff of a certain fast food chain. McDonald’s. We are awake. |
| Агентство |
Leo Burnett
|
| Кампания |
We Are Awake
|
| Рекламодатель |
McDonald's
|
| Бренд |
McDonald's
|
| Posted | Ноябрь 2016 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления
|
| История | Created by Leo Burnett London, the 60 second TV advert showcases the night, from evening through to morning, featuring real people and their night-time lives. McDonald’s moments are woven in seamlessly, highlighting the role McDonald’s plays in their consumers lives at night. The TV’s beautiful and elegant visuals are accompanied by a carefully chosen music track – ‘Rhythm of the Night’, with vocals by Hattie Webb. |
| Проблема | The ‘We are awake’ campaign for McDonald’s aims to remind customers that McDonald’s restaurants are there for them whatever their nights hold, with over 600 stores open 24 hours. |
| Тип медиа |
Телевидение
|
| Послепроизводственный этап |
MPC LDN
|
| Редакционная компания |
The Assembly Rooms
|
| Креативный директор |
Adam Tucker
|
| Копирайтер |
Graham Lakeland
|
| Арт-директор |
Richard Robinson
|
| Продакшн Студия |
Tantrum Studio
|
| Директор |
Jake Mavity
|
| Продюсер Продакшн Студии |
Will Waters
|
| Продюсер агентства |
Michelle Hickey
|
| Оператор-постановщик |
Ben Fordesman
|
| Музыкальная компания / Композитор |
Leland
|
| Аудио послепроизводственный этап |
Wave
|
| Редактор |
Vid Price
|
| Специалист по работе с заказчиками |
Simon Hewitt
|
| Специалист по работе с заказчиками |
Beth Watts
|
| Специалист по работе с заказчиками |
Vicki Sinclair
|
| Планировщик счета |
Niall Moore
|