| Заголовок | X-Mas Floorboards |
| Агентство | McCann London |
| Кампания | Building Long-term Value - MasterCard |
| Рекламодатель | Mastercard International |
| Бренд | MasterCard |
| Posted | Июль 2006 |
| Бизнес сектор | Кредитные карты |
| Слоган | Priceless |
| История | SUMMARY Priceless is our most important asset, said Larry Flannigan CMO MasterCard. Over the last 7 years in 35 European markets the Priceless campaign has migrated local legacy brand to MasterCard, closed awareness and preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42%. It has out-performed growth of both the key competitor and the market, worked across several communications channels, entered into popular culture and is now viewed by Wall Street as a key asset in the valuation of the company pre-IPO. |
| Тип медиа | Печать |
| Рынок | United Kingdom |
| Специалист по работе с заказчиками | Kate Harris |
| Руководитель рекламодателя | Rita Broe |
| Креативный директор | Mark Reddy |
| Фотограф | Mark Leary |
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