| Заголовок | Shower Gel |
| Агентство | adam&eveDDB |
| Кампания | Marmite Cereal Bars Launch - Unilever |
| Рекламодатель | Unilever |
| Бренд | Marmite |
| Дата первой трансляции/Публикации | 2010 / 3 |
| Бизнес сектор | Хлопья на завтрак |
| философия | The new products have already bewildered some unwitting members of the public after footage of the Marmite Perfume and the Marmite Fabric Softener appeared online. This prompted a storm of comment on cyberspace. But the campaign is soon revealed as a hoax. The real product being launched is the new Marmite Cereal Bar - the world’s first savoury cereal bar. The advertisements will re-appear with a sticker featuring the savoury snack. The copy will admit that the spoof products may have been a step too far, even for marmite fanatics but asks the audience if the same can be said of the world’s first savoury cereal bar? |
| Проблема | Launch Marmite's latest new product and post the question: this time, have they gone too far? |
| Тип медиа | Печать |
| Рынок | United Kingdom |
| Арт-директор | Grant Parker |
| Арт-директор | Victor Monclus |
| Копирайтер | Will Lowe |
| Планировщик счета | Georgia Challis |
| Фотограф | Sarah Maingot |
| Ретушер | Gutenberg Networks |
| Менеджер по рекламе | Debbie Bird |
| Менеджер по рекламе | Tom Denyard |
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