| Заголовок | Nothing™ |
| Brief | In our consumer-driven world, how can a bank break through the noise of deal-pushing advertising to talk about the exact opposite? Launch a competing product. In DNB’s campaign to encourage saving money, they pushed customers to spend money on Nothing. Customers could “buy” a physical box of nothing (by saving money in the bank’s “Save” app) online, in pop-up shops, and in retail placements. The more money people saved, the bigger box of Nothing they got. |
| Кампания | Nothing™ |
| Рекламодатель | DNB |
| Бренд | DNB Spare |
| Posted | Ноябрь 2018 |
| Бизнес сектор | Интернет - финансовые услуги |
| История | Spare (Save) is DNBs own app for saving money. It's made to make saving a conscious part of peoples everyday lives. |
| Тип медиа | Анализ ситуации |
| Копирайтер | Mads Rolland Krogh |
| Копирайтер | Lars Joachim Grimstad |
| Копирайтер | Thea Bjørndal Iversen |
| Копирайтер | Camilla Bjornhaug |
| Арт-директор | Sebastian Rasch |
| Арт-директор | Egil Pay |
| Арт-директор | Anette Bellika Finnanger |
| Арт-директор | Preven Moan |
| Продюсер агентства | Arne Eggen |
| Продюсер агентства | Kristina Skogen |
| Jeppe Gjesti |
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