Заголовок | Demon Baby |
Агентство | adam&eveDDB |
Кампания | Volkswagen Brand 1995-2001 |
Рекламодатель | Volkswagen |
Бренд | Volkswagen |
Posted | Июнь 2002 |
Продукт | Lupo |
Бизнес сектор | Легковые автомобили |
философия | The Road to Purchase This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as booskting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK |
Тип медиа | Телевидение |
Длина | |
Рынок | United Kingdom |
Креативный директор | Jeremy Craigen |
Креативный директор | Ewan Patterson |
Менеджер по рекламе | Andrew Coombe |
Креативный директор | Chris Barraclough |
Креативный директор | Sam Ball |
Креативный директор | Dave Bedwood |
Планировщик счета | Hannah Wren |
Менеджер по рекламе | Rod McLeod |