| Заголовок | Insurance for People Like You |
| Агентство | The Corner |
| Кампания | Home Insurance for People Like You |
| Рекламодатель | Policy Expert |
| Бренд | Policy Expert |
| Дата первой трансляции/Публикации | 2021 / 10 |
| Бизнес сектор | Банки, финансы, законодательство и страхование |
| История | Today sees the launch of a new brand campaign from the UK’s no.1 rated home insurance provider, Policy Expert. Developed by independent creative agency, The Corner, ‘Insurance for People Like You’ is about a brand that thinks customer-first, counter to a category synonymous with small print confusion and renewal run-arounds. Since launching in 2010, Policy Expert is now trusted by over 900,000 customers nationwide. They have taken to TV for the first time to build on this brand awareness and invite audiences to discover an insurance provider who does things a little differently. Quote from Andrew Elder, Policy Expert: “Insurance often isn’t good enough for regular people; it’s boring, complicated, and hard to trust. Policy Expert provides home insurance that treats people honestly and openly. It’s for people like Darren in our TV campaign, who’d rather be playing with power tools than playing the insurance switching game!” Quote from Tom Ewart, Chief Creative Officer & Founder, The Corner: “Our latest work for Policy Expert is a true brand transformation: from new logo and brand identity through to website and TV campaign, all celebrating the customer. Darren is a normal everyday bloke who’s got better things to be doing than worrying about the price of his home insurance. Special thanks to director Vince Squibb for strong casting and the yellow pants.” |
| Тип медиа | Телевидение |
| Длина | |
| Media | the7stars |
| Chairman & CEO | Tony Deacon |
| Head of Sales Marketing | Daniel Bunyan |
| Marketing Strategist | Andrew Elder |
| CCO & Founder | Tom Ewart |
| Креативная команда | Max Lowe |
| Креативная команда | Max Lom-Bor |
| Стратегический директор | Andrew Blakeley |
| Head of Production | Lauren Gray |
| Коммерческий директор | Fiona Bonar |
| Производство | Academy |
| Директор | Vince Squibb |
| Исполнительный продюсер | Simon Cooper |
| Продюсер | Tom Cartwright |
| Управляющий производством | Antonia Vickers |
| Оператор-постановщик | Stephen Keith-Roach |
| Редактор | Scott Crane |
| Post | The Mill London |
| Post Producer | Hannah Jarrold |
| Класс | James Bamford |
| Звукорежиссер | Parv Thind |
| Music Supervisor | Andy Rogers |
| Композитор | Benny Goodman |
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