| Заголовок | Open Gallery |
| Brief | Lifewater (LIFEWTR) believes art is as essential to life as water. Including, of course, art by women. But while 51 per cent of artists are female, their work makes up less than 5 per cent of art in permanent collections. To raise awareness, the company constructed a 60-foot gallery wall in New York City, starkly illustrating the gender gap. Water bottles and outdoor ads featured female artwork and the hashtag #ArtByAWoman was launched on Instagram, creating an open gallery and bringing visibility to the female presence in the art world. |
| Агентство | R/GA |
| Кампания | Open Gallery |
| Рекламодатель | LifeWTR |
| Бренд | LIFEWTR |
| Posted | Ноябрь 2017 |
| Бизнес сектор | Музеи и памятники |
| История | LIFEWTR turns their bottles into a canvas for emerging artists As we launched our Series featuring bold art by women - we uncovered a startling truth: 51% of today’s visual artists are women, but their work makes up less than 5% of permanent collections. |
| Проблема | We ignited awareness of the issue by turning our media spaces into an open gallery for women artists through a live event in NYC, OOH and Instagram. |
| Тип медиа | Digital |
| Креативный директор | Eric King |
| Управляющий директор | Jeff Brecker |
| Исполнительный креативный директор | AJ Hassan |
| Ассоциированный креативный директор | Matt Mortimer |
| Ассоциированный креативный директор | Derek Heinze |
| Управляющий директор | Todd Sullivan |
| Стратегия / Планирование | Tyler Moore |
| Стратегический планировщик | Mara Bey |
| Продюсер | JingYi Ju |
| Продюсер | Jessie Kunnath |
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