Tourism Authority of Thailand - "Amazing Thailand. Culture to Commerce."

Ogilvy Thailand

Ogilvy Thailand Bangkok, Thailand

Премии

6020

Бренд: Tourism Authority of Thailand
Страна: Thailand

Рекламодатель: Tourism Authority of Thailand

Заголовок	Amazing Thailand. Culture to Commerce.
Агентство	Ogilvy Thailand
Кампания	Amazing Thailand. Culture to Commerce.
Рекламодатель	Tourism Authority of Thailand
Бренд	Tourism Authority of Thailand
Posted	Ноябрь 2022
Бизнес сектор	Пункты назначения (Страны и места)
философия	The Tourism Authority of Thailand partnered with YGG to introduce ‘Home Sweet Home - Survive Obt2’, a multiplayer game that builds on the success of its previous version by taking the gaming experience to the next level and turning it into a gateway that interconnects the virtual world, the spiritual world and the real world for the first time. In addition to a totally new journey of discovery into Thailand’s deep culture, where gamers from anywhere around the globe could immerse themselves in age-old beliefs and explore the numerous sacred temples and sanctuaries inside-out, this new version engaged players on a deeper level by giving them the chance to virtually take part in ancient rituals, interact with a range of sacred objects and even use supernatural powers from the various hidden amulets they would unexpectedly uncover during the gameplay, to help them stay protected and fight against the evil forces within the game. Moreover, as gamers learnt more about the fascinating superpowers of each amulet, occult rituals and spiritual activities, they were offered a unique chance to get their hands on their favorite amulets and other sacred items through a link to the Tat website within the game, where they could easily purchase and get their items delivered, or even book certain activities they wished to experience in real life.
Тип медиа	Анализ ситуации
Длина	180 seconds
Директор по маркетингу (CMO)	Phonsiri Koondejsumrit
Менеджер по рекламе	Parichart Boonclai
Медиа-агентство	Yggdrazil
Creative Chairman	Nopadol Srikieatikajohn
Исполнительный креативный директор	Andrew Chu
Креативный директор	Puripong Limwanatipong
Креативный директор	Thanawat Chongmahakul
Creative Director / Producer / Scripter	Saroot Tubloy
Senior Copywriter	Pongsakon Junrueng
Копирайтер	Visaya Sosothikul
Senior Art Director	Nopadol Srikieatikajohn
Senior Art Director	Puripong Limwanatipong
Senior Art Director	Thanawat Chongmahakul
Арт-директор	Pannawee Saibua
Продюсер агентства	Sakonpob Sinsuk
Менеджер проекта	Panadda Rittrirat
Менеджер проекта	Aunchaya Thanapornkaitikul
Head of Game Development	Nattaworn Tancharoen
Technical Artist	Waroon Pumisiricharoen
Technical Artist	Kittichon Kittiwan
Technical Artist	Jiranuwat Meksutat
Директор цифрового формата	Suparrerk Kulintaraprasert
Директор цифрового формата	Noprada Jirarattanapan
Управляющий директор	Jiravara Virayavardhana
Стратегический планировщик	Jirat Tangvichacharn
Стратегический директор	Sasipa Mongolnavin
Коммерческий директор	Niwat Rungruangworawat
Коммерческий директор	Onsiri Thanibutra
Специалист по работе с заказчиками	Sakon Suksophon
Управление аккаунтом	Nichakhun Tuwaphalangkun
Продюсер	Jitpisut Sirirat
Quality Assurance	Akara Thiengphuengtham
Game Tester	Pornlapus Parichattrakul
Game Tester	Rinradee Virojsirasak
Game Tester	Thanakarn Sapaokum
Game Tester	Akanae Tumtawee
Game Tester	Panyarat Chiewamorchai