Заголовок | Happy Inside |
Агентство | Mother London |
Кампания | The Wonderful Everyday |
Рекламодатель | IKEA |
Бренд | Ikea |
Posted | Август 2011 |
Бизнес сектор | Универсальные магазины, супермаркеты |
философия | Cats are the undisputed creatures of comfort. So, to launch its new ‘Happy Inside’ brand positioning, IKEA UK released 100 cats into their Wembley store to see if the furniture could make them happy. We filmed the experiment and used the footage to produce a website that allowed users to guess which piece of furniture the cat would settle down on. If they guessed it right they won it. The website integrated with Facebook and with such success that at one point, Facebook blocked it for generating too many posts. |
Тип медиа | Digital |
Креативный директор | Mark Waites |
Креативный директор | Robert Saville |
Креативный директор | Stephen Butler |
Креативный директор | Feh Tarty |
Арт-директор | Joris Philippart |
Копирайтер | Joris Philippart |
Арт-директор | Cat Howarth |
Копирайтер | Cat Howarth |
Арт-директор | Tim McNaughton |
Копирайтер | Tim McNaughton |
Арт-директор | Freddy Mandy |
Копирайтер | Freddy Mandy |