Kia - "Bringing Down the House"

David&Goliath

David&Goliath El Segundo, United States

20920

Бренд: Kia
Страна: United States

Рекламодатель: Kia Motors

Заголовок	Bringing Down the House
Агентство	David&Goliath
Кампания	More Soul
Рекламодатель	Kia Motors
Бренд	Kia
Posted	Август 2012
Продукт	Soul
Бизнес сектор	Легковые автомобили
Слоган	A New Way to Roll
История	The commercial starts with all the grandeur and scale of an epic Hollywood period film. We see an orchestra, ballet dancers, an opera singer and, well, a slightly odd conductor. As the opera music and vocals fill the air, the conductor unexpectedly takes the performance in a new direction when he introduces a Kia Soul. The vehicle rises up through the floor taking everyone by surprise. The conductor then rips off his mask revealing a human-sized hamster. From there we reveal the other hamsters whose positivity and energy turn the opera house into an epic fusion of old and new worlds – complete with a laser light show, the latest dance trends, and an equally epic hamster stage dive. All of this inspires even the crustiest of the upper-crust opera crowd to set aside their inhibitions and discover their inner party animal, or inner hamster. As soon as everyone is on their feet and moving to the music, the hamsters realize their job is done. They get back into their trusty Soul, then take off into hyperspace and head for, well, who knows? You’ll just have to wait until next year to find out.
Тип медиа	Телевидение
Рынок	United States
Звуковая дорожка	In My Mind
Послепроизводственный этап	Methodstudios
Главный креативный директор	David Angelo
Исполнительный креативный директор	Colin Jeffery
Senior Copywriter	Greg Buri
Senior Art Director	Basil Douglas Cowieson
Продюсер исполнительного агентства	Carol Lombard
Продюсер исполнительного агентства	Paul Albanese
Group Account Director	Brook Dore
Директор рабочей группы клиента	Justin Manfredi
Руководитель группы по связям с рекламодателями	Nancy Ramirez
Продакшн Студия	MJZ
Директор	Carl Erik Rinsch
Редакционная компания	Cut and Run LA
Звуковой дизайн компании	Musikvergnuegen
Музыкальная компания / Композитор	Musikvergnuegen