46664/Coca-Cola - "Together: Celebrating 100 years of the Coca-Cola bottle "

Ogilvy Paris

Ogilvy Paris Levallois-Perret, France

28992

Бренд: 46664/Coca-Cola
Страна: France

Рекламодатель: Coca-Cola Company

Заголовок	Together: Celebrating 100 years of the Coca-Cola bottle
Агентство	Ogilvy Paris
Кампания	Together: Celebrating 100 years of the Coca-Cola bottle - by David LaChapelle
Рекламодатель	Coca-Cola Company
Бренд	46664/Coca-Cola
Дата первой трансляции/Публикации	2015 / 2
Бизнес сектор	Безалкогольные напитки, тоники
История	The brief was simple. Coca-Cola wanted to celebrate the 100 year Anniversary of the Coca-Cola bottle. Our idea came from the fact that this bottle is one of the most famous pieces of design in the world. We wanted to celebrate it in a way no other product can do it.
философия	Collaborating with David LaChapelle: David LaChapelle was for our client and us an obvious choice. He is as pop as the product—loves doing iconic work. It was very easy to convince him to participate. His answer to us was that he wanted to do it because the idea and the product were incredibly powerful and iconic. It was an amazing shoot and he is an amazing artist. Biggest challenge in the development: Finding a way for everyone to see the bottle and the brand immediately-- knowing that there is no branding. It is really bold and smart from the client to launch this print without any logo or even product in it. And even if there is nothing that tells you it's Cola-Cola. . .the brand is everywhere: from the togetherness, to the shape of the bottle and the iconicity. Together: Peace and Love. . .to start? Coca-Cola is about bringing people together and to help them share happiness. Celebrating peace and love is in the DNA of the brand. And we all believe that today, more than ever before, it's the thing we need to fight for.
Тип медиа	Телевидение
Длина	31 seconds
Editorial Company	Final Cut
SPECIAL EFFECTS/SFX/POST COMPANY	The Mill New York
CEO	Philip Heimann
Исполнительный креативный директор	Baptiste Clinet
Креативный директор	Nicolas Lautier
Копирайтер	Riccardo Fregoso
Арт-директор	Jeremy Bouchet
Арт-директор	Julien Chiapolini
Strategic Director	Hadi ZABAD
TV Producer	Antoine BAGOT
Art Buying Director	Laurence Nahmias
Коммерческий директор	Ben MESSIAEN
Специалист по работе с заказчиками	Nicolas BOIVIN
Специалист по работе с заказчиками	Eloïse HAYE
Исполнительный продюсер	Rebecca SKINNER
Директор	David LaChapelle
Cinematographer (DoP	Paul CAMERON
Линейный продюсер	William Green
Исполнительный продюсер	Saima AWAN
Редактор	Adam Rudd
Sfx/Post supervisor	Phil CROWE
Исполнительный продюсер	Kait BOEHM
Исполнительный продюсер	James WELLS
Продакшн Студия	HSI (Los Angeles)
MUSIC COMPANY/ MIX & AUDIO POST	HUMAN WORLDWIDE