Lenovo - "Weightless"

Ogilvy Worldwide

Ogilvy Worldwide New York, United States

7751

Бренд: Lenovo
Страна: United States

Рекламодатель: Lenovo

Заголовок	Weightless
Агентство	Ogilvy Worldwide
Кампания	Best-Engineered - Lenovo
Рекламодатель	Lenovo
Бренд	Lenovo
Posted	Июль 2007
Продукт	ThinkPad
Бизнес сектор	Компьютеры, личные цифровые устройства и калькуляторы
Слоган	New World. New Thinking.
История	The video portion of the WEIGHTLESS shoot was shot during a parabolic flight run by the Zero Gravity Corporation. The photographer and crew all had video cameras, and still cameras to shoot the action, which was 12, 20 second bursts of total weightlessness. How weightless flight works is, the pane is flown at 45 degrees up, then 45 degrees down. At the top of the arc, when the plane is going from 45 degrees up to 45 degrees down, there are roughly 20 seconds of weightlessness. It was during these bursts of weightlessness that the spot was shot.
философия	This campaign is about making heroes of the people who design and create Lenovo products: the worlds best engineers. It is because of them that Lenovo ThinkPad has won more design awards than any other company.
Проблема	The new world isnt being built by movie stars or football players, pop singers or supermodels. Its being built by scientists and researchers and engineers. Theyre the people who should be celebrated. The people who are really doing something to make our lives better.
Тип медиа	Телевидение
Длина	60 seconds
Креативный директор группы	Tom Godici
Креативный директор группы	Greg Ketchum
Ассоциированный креативный директор	Jocelyn Cleary
Копирайтер	Jocelyn Cleary
Ассоциированный креативный директор	Michael Paterson
Арт-директор	Michael Paterson
Копирайтер	Mark Girand
Арт-директор	Mitch Ratchik
Продюсер агентства	Elizabeth Lucas
Закупщик художественного оформления	Elizabeth Lucas
Продюсер агентства	Patti McConnell
Продюсер агентства	Melissa Mapes
Фотограф	Christian Weber
Оператор-постановщик	Adolfo Doring
Редактор	Adam Liebowitz
Продакшн Студия	Proof Films