Заголовок | Free Range Humans - Series Trailer |
Агентство | Pereira O'Dell |
Кампания | Free Range Humans |
Рекламодатель | Anheuser-Busch |
Бренд | Corona |
Дата первой трансляции/Публикации | 2020 / 11 |
Бизнес сектор | Пиво, сидр, лагерное пиво |
философия | On average, people spend 90% of their lives indoors*, and in the nine months since lockdowns started around the world, this has felt more real than ever. For many, this reality has sparked a growing desire to be outside and explore a lifestyle away from the familiar urban jungle and closer to nature. Increasingly, this has led to populations fleeing large cities** in search of a more fulfilling life. As a brand linked to the beach and nature, Corona is addressing this shift with the launch of its new original content series, Free Range Humans. The series, which celebrates real-life individuals who made the leap, aims to inspire those pursuing meaningful lives outside to take that next step once the pandemic subsides. Corona believes our best selves are experienced outside, and it is with this mantra that the brand is delivering a first-in-kind series to provide much needed escapism with the credibility that few can. The series is the first global content franchise from the Anheuser Busch InBev (AB InBev) brand, which operates and markets Corona exclusively outside of the US. Free Range Humans is an eight-part digital content series celebrating individuals that chose to break from routine in pursuit of more fulfilling lives outside. The series comes out of the newly launched Corona Studios, and marks the first of many content-led initiatives for the brand, who is expanding its entertainment footprint to engage consumers more deeply across their passion points. Free Range Humans can be viewed on Corona’s Youtube channel and other social platforms starting today. For many, a relaxed, outdoor way of life is a mere daydream. Through its 6-10 minute episodes, Free Range Humans offers mental disconnection for those indoors and celebrates the stories of individuals around the world who made this a reality. They challenged a conventional lifestyle to overcome obstacles and fully embrace their passions, ranging from underwater art sculpting to the development of an influential female surf school. Each story offers insight and inspiration into what a rich life can be when we just make that first step. Free Range Humans season one features: Bruna Bessa, a Brazilian public relations associate turned surf instructor and founder of Mare Alta, a women’s empowerment surf camp that hosts retreats around the world. Juan Pablo Bueno, a Colombian biologist who built an eco-friendly resort in the jungle of La Macarena without disturbing a single tree. Mario Rigby, a Canadian influencer who gave up a potential Olympic career to become a world traveler focused on breaking cultural perceptions by helping people discover new places and people around the world Emily Penn, a Cambridge-trained architect turned ocean advocate from the UK who leads sailing expeditions to eradicate plastic from our oceans. Jason deCaires Taylor, a UK artist who used his passion and talent to create underwater sculptures that become coral reefs and marine ecosystems. Roushanna Gray, a South African sustainable coastal forager who educates students about the edible treasures that nature has to offer. Zandile Ndhlovu, who broke through cultural barriers to become the first Black freediving instructor in South Africa. Darci Liu, a dancer who became China’s first professional surfer, using her knowledge to inspire and change perception as a surf coach, eco-entrepreneur, and environmental advocate. Free Range Humans marks the formal launch of Corona Studios, a new venture within the brand to provide high quality, consistent, and entertaining content to consumers. With Corona Studios, the brand will build deeper consumer connections through story-led content across its passion point verticals of travel, surf lifestyle, sustainability, wellness, and the creative arts. Over the last nine months, the brand has set the stage for this platform, producing over 30 films in collaboration with dozens of local, world class creators. As the platform expands, Corona Studios aims to diversify its content base across relevant formats and verticals, from long form videos to short form clips and more. Free Range Humans was originally conceived by Wieden+Kennedy Amsterdam and developed as a global entertainment platform by Pereira O’Dell. While Free Range Humans is inspired by the traditional television show format, it was specifically shot to live natively across the social universe, with a connected ecosystem of supporting content. Instead of standard 22 minute episodes, for example, the series offers 6-10 minutes episodic stories, collectively equivalent to the production of a feature film, involving collaboration with over 100 people. Each episode is flanked with a range of promotional cuts and 2-3 assets for the curious minds looking to explore each cast members’ passion points more deeply. Notably, the series was produced remotely by Pereira O’Dell and shot by Rocket Film. The casting process was rigorous and assessed 500 candidates, and the shoot included teams working in six virtual edit rooms across multiple time zones, allowing for nimble, real-time collaboration between editors, producers, and sound design daily. Post production was led by Cosmo Street Editorial, with music scored by Quiet City. In light of the COVID-19 climate and with consumers increasingly emboldened to disconnect and pursue their passions, Corona also wants to enable more people to live a free range lifestyle. That is why the brand is accompanying its series launch with the announcement of its Free Range Fund, a grant pool to help support the outside projects of select consumers globally. With the fund, Corona aims to identify and enable passionate individuals who broke routine to pursue their projects fully, with the potential to be featured in Season Two of Free Range Humans. Consumers can apply for the fund at www.CoronaFreeRangeFund.uk. |
Тип медиа | Брендированный контент |
Длина | |
Рынок | Nicaragua, Brazil, France, United Kingdom |
SVP, Global Brand Management | Richard Oppy |
Global Vice President | Felipe Ambra |
Global Marketing Director | Chris Jones |
Creative Chairman / Founder | PJ Pereira |
Главный креативный директор | Robert Lambrechts |
Исполнительный креативный директор | Nick Sonderup |
Креативный директор | Thiago Cruz |
Senior Copywriter | David Mattera |
Senior Copywriter | Ivan Rivera |
Senior Art Director | Camilo Ruano |
Senior Art Director | Pedro Sampaio |
Senior Art Director | Perry Morton |
Арт-директор | Estefânio Holtz |
Копирайтер | Andre Bittar |
Директор по дизайну | Som Perry |
Исполнительный продюсер | Veronica Beach |
Интерактивный исполнительный продюсер | Erin Davis |
Продюсер печати | Dana Canneto |
Senior Integrated Producer | Anthony Ramirez |
Продюсер | Molly Harrower |
Продюсер | Kasia Olczak |
Продюсер | Jon Serna |
Продюсер | Nick Felder |
Директор по вопросам бизнеса | Tamika Knight |
Менеджер по делам бизнеса | Audra Brown |
Менеджер по делам бизнеса | Shay Davis |
Начальник производства | Jennifer Carrillo |
Управляющий директор | Mona Gonzalez |
Директор группы бренда | Erin Shanahan |
Стратегический директор | Tom Naughton |
Director of Communications Strategy | Ashley Wells |
Communications Strategy Director | Nina Cole |
Social Strategy | Haley Carter |
Кастинг | Taking Over |
Продакшн Студия | Rocket Film |
Директор | Klaus Obermeyer |
Управляющий директор | Sara Eolin |
Руководитель производства | Marla Whittaker |
Линейный продюсер | Melissa Forman |
Управляющий производством | Chad “Frenchie” Alburtis |
Координатор производства | Christina Bolt |
Производство | Emily Penn |
DP | Tim Walker |
Продюсер | Tim Tyrell |
Координатор | Tasha Hayes |
Продюсер | Jason Taylor |
Продюсер | Frank Corbery |
DP | Morgan Le Faucheur |
DP / Producer | Daniel Holmes |
Талант / Актер ... | Darci Liu |
Талант / Актер ... | Bruna Bessa |
Продюсер | Daniel Araujo |
DP | Renato Passarelli |
Продюсер | Rick Briggs |
DP | Phillip Schonweitz |
Талант / Актер ... | Juan Pablo Bueno |
Продюсер | Maria Ximena Lopen |
Координатор | Juan Soler |
DP | Omar Gutierrez |
Талант / Актер ... | Mario Rigby |
Продюсер | Jacinta Kuznetsov |
DP | Will Allen |
Талант / Актер ... | Roushanna Gray |
Продюсер | Carmen Amos |
Продюсер | Greer Hoeks |
DP | Bryan Little |
Талант / Актер ... | Zandile Ndhlovu |
DP | Lourens Van Rensburg |
Stock Research | Giovanna Righini |
Редакционная компания | Cosmo Street |
Editing Producer | Kacie Gomez |
Editing Producer Lead | Marie Mangahas |
Исполнительный продюсер редакционной компании | Yvette Cobarrubias |
Редактор | Justin Trovato |
Заместитель редактора | Andrew Corrales |
Редактор | Julie Kravitz Gannon |
Редактор | Kimmy Dubé |
Заместитель редактора | Edward Schroer |
Редактор | Jeff Grippe |
Заместитель редактора | Alexandra Jimenez |
Редактор | Andrew Corrales |
Редактор | Brendan Bigelow |
Заместитель редактора | Garrett McDonald |
Редактор | Edward Schroer |
Заместитель редактора | Shiyu Hu |
Редактор | Emily Penn |
Редактор | Mitchell Hunter |
Редактор | Michael Read Moore |
Руководитель производства | Josh Diaz |
Координатор производства | Monica Hyde |
Sound & Music | Quiet City |
Композитор | Chris Jordao |
Композитор | Darren Solomon |
Композитор | Aaron Mirman-Heslin |
Композитор | Erik Della Penna |
Композитор | Dmitry Libman |
Анимация | The End |
Исполнительный продюсер | Helena Jardim |
Исполнительный продюсер | Duda Izique |
Координатор пост-производства | Bruno Melo |
Матовая покраска | Rafael Falconi |
3D художник | Renato Montoro |
Художник по видеоэффектам | Caique Veloso |
Художник по видеоэффектам | Guilherme Sarinho |
Покраска | Apache Digital |
Колорист | Quinn Alvarez |
Продюсер по цвету | Caitlin Forrest |
Executive Producer Color | Anderson LaRue |
Интернет-студия | Ingenuity Studios |
VFX Supervisor | David Lebensfeld |
VFX Supervisor | Grant Miller |
VFX Executive Producer | Kieley Culbertson |
Продюсер видеоэффектов | Rachel Faith Hanson |
Руководитель 2D | Wen Qian |
Online lead | Chad Sigston |
Online Editior | Austin Witherspoon |
Online Editior | Max Drenckpohl |
PR-агентство | Alison Brod Marketing + Communications |
Senior Vice President, PR | Laurence Bishop |
Senior Vice President, PR | Lauren Bishop |
Vice President, PR | Adrianna Lauricella |
Senior Account Executive, PR | Lexi Harrison |