| Заголовок | Build Cities |
| Заголовок (оригинальный язык) | Construire des villes |
| Агентство | Havas Paris |
| Кампания | Nexity Outdoor Campaign |
| Рекламодатель | Nexity |
| Бренд | Nexity |
| Posted | Октябрь 2007 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| Слоган | It is in thinking about working-class, industrial, university, dormitory towns that we just want to see building cities for short. |
| История | In July 2007, Nexity’s shareholders had to give their approval on the merger conditions with the group Groupe Caisse d’Epargne, in order to enable Nexity to become the first integrated player of property sector (from promotion and services to financing). |
| философия | The campaign answers this question: what is this merger meaning and usefulness? The campaign suggests answers which are beyond the financial stakes of the merger by giving usefulness to property sector. Thanks to the merger of the leader of property sector and an important bank, the project ambition is to enable complex projects like adapted housing solutions, simple property investment or harmonious town planning… Five ads underlined what Nexity will suggest thanks to the merger: - Solutions of adapted housing to everybody - Diversified town planning - Solutions of accessible housing to everybody (rate of 0% loan) - Simple property investment - Harmonious town planning Euro RSCG C&O chose a direct and popular tone: - breaking the codes of property sector and financial communication, - in line with the « revolutions » concept that Nexity wants to implement thanks to the merger. |
| Проблема | Two main challenges in this campaign: - Convince shareholders on the project in order to get their support and vote - To show that Nexity integrates “corporate responsibility” within its brand attributes and values component |
| Тип медиа | Плакат |
| Рынок | France |
| Руководитель рекламодателя | Guillaume Idier |
| Креативный директор | Olivier Mouliérac |
| Креативный директор | Jérôme Galinha |
| Арт-директор | Catherine Labro |
| Копирайтер | Capucine Lewalle |
| Продюсер | Fabienne Méric |
| Продюсер | Orianne Dopont |
| Директор рабочей группы клиента | Yannick Bolloré |
| Consultant | Lucie Munsch |
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