| Заголовок | House Ad |
| Агентство | MullenLowe MENA |
| Кампания | House Ad |
| Рекламодатель | TCF for the Blind |
| Бренд | Self Publicity |
| Posted | Январь 2007 |
| Бизнес сектор | Другие |
| Слоган | Creativity Pays |
| История | Creative advertising versus Effective advertising is a debate that has raged for decades. Lowe believes that creative advertising is in fact effective and integral to increased sales, memorability and greater brand recognition. By using a true story relevant to the Middle East, this ad skilfully shows how an ancient trader employs the services of a creative thinker who then manages, through writing a poem, to sell all of the trader’s fabric. Absolute proof, that for centuries now, creativity is the most effective form of advertising. |
| Тип медиа | Журнал |
| Рынок | Bahrain, Egypt, Kuwait, Lebanon, Saudi Arabia, United Arab Emirates |
| Копирайтер | Ma'n Abutaleb |
| Арт-директор | Sara Khudairy |
| Креативный директор | Clinton Manson |
| Копирайтер | Clinton Manson |
| Директор рабочей группы клиента | Tarek Miknas |
| Фотограф | Daryl Patni |
| Креативный директор | Dominic Stallard |
| Арт-директор | Dominic Stallard |
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