Заголовок | MOTION |
Агентство | Curtis Birch, Inc. |
Кампания | MOTION |
Рекламодатель | Thor MX |
Бренд | Thor |
Posted | Январь 2007 |
Продукт | Motocross Gear and Apparel |
Бизнес сектор | Спортивная одежда |
Слоган | Moto in Motion |
История | The spot showcases all disciplines of the sport of motocross - motocross, supercross, supermoto and freestyle - in the most visually arresting way imaginable. The spot dramatically showcases the dyamic nature of all aspects of the sport and brings the brand's "moto in motion" tagline to life. |
Проблема | We were required to feature four of the top riders in the world in the spot. Fans of the sport have been innundated with highlight footage of these same riders. Our problem to solve was this: how do we showcase this same action in a way that has never been seen before? |
Тип медиа | Телевидение |
Длина | |
Рынок | Canada, United States |
Исполнительный креативный директор | Jim Gallagher |
Animation Director | Pasha Ivanov |
Директор | Richard Yelland |
Копирайтер | Richard Yelland |
Графический дизайнер | Cadin Batrack |
Арт-директор | Pasha Ivanov |
Продакшн Студия | Sputnik Studio |
Анимационные эффекты | Sputnik Studio |
Послепроизводственный этап | Sputnik Studio |
Редакционная компания | Sputnik Studio |