Wilson - "Play Your Heart Out"

Farm League Venice, United States

5189

Бренд: Wilson
Страна: United States

Рекламодатель: Wilson

Заголовок	Play Your Heart Out
Агентство	Farm League
Кампания	Play Your Heart Out
Рекламодатель	Wilson
Бренд	Wilson
Дата первой трансляции/Публикации	2018 / 7
Бизнес сектор	Отдых и спортивное оборудование
История	Wilson approached Farm League, tasking the Venice-based film company to come up with a fun and inventive way to launch Roger Federer and Wilson Tennis’ all-new Pro Staff RF 97 Autograph racket. Having the opportunity to shoot Federer in Indio, California, Farm League brought legendary music producer Money Mark of Beastie Boys fame into the mix. Together, these two legends created a bass-heavy, foley anthem using the Pro Staff RF 97 racket as the only instrument.
философия	Directed by Charlie McDowell, the Farm League production team built a miniature tennis court in the middle of the Mojave Desert, surrounded by a collection of analog and digital sound recording equipment. Taking advantage of the beauty and acoustics of the surroundings, Farm League plugged a tennis ball machine into a portable generator and asked Federer to have at it. Utilizing both the sounds of the game and a collection of electronic beats derived from the power, accuracy and beauty of Federer’s swing, Money Mark live mixed the original track titled “Play Your Heart Out.” In the 60-second spot, McDowell wove a visual tapestry of motion and sound by capturing the zip of a tennis bag, the pop of a can of tennis balls, the woosh of tennis balls soaring back and forth. The desert backdrop looked like a tennis court on the moon, creating a compelling juxtaposition as each shot drove the action forward, the ball struck the bass drum and kicked off the 808 boom. As a special complement to the launch, Farm League designed and arranged for the pressing of limited edition vinyl records of the track. An innovative concept that hooks into the worlds of advertising, music and sports - a limited edition RF 97 box set, including the vinyl, will go on sale worldwide on July 16th. This exclusive kit will be limited to 1,200 units globally. The box set will retail for $597.00 (USD) and includes exclusive keepsakes from the campaign.
Тип медиа	Digital
Длина	60 seconds
Продакшн Студия	Farm League
Директор	Charlie McDowell
Co-Founder & EP	Tieneke Pavesic
Co-Founder, EP & CFM	Tim Lynch
Исполнительный креативный директор	Tim Lynch
EP & Account Director	Marc Gilbar
EP & Account Director	Michael Pizzo
Администратор производства	Peter Bunstein
Помощник директора	Matthew Waters
Помощник директора	Jim Munoz
Оператор-постановщик	Isiah Donte Lee
Помощник оператора	Karim Belkasemi
Помощник оператора	Matt Taylor
Интернет / осветитель	Brian Mundell
BB Driver	Jack Shaw
Key Grip	Sean Talbott
Механик	Dan Poole
Механик	Hyphemate
Механик	Rick Antonette
Художник-постановщик	Daniel 'Smitty' Smith
Prop Master	David Bridson
Костюм	Catherine Hahn
Гример	Lori Matsushima
Moho Driver	Don Clark
Craft Services	Natasha Peterson
Medic	Dan Tarte
Помощник производства	John Abright
Помощник производства	Jerry Butt
Помощник производства	Andrew Giarusso
Помощник производства	Angus MacMillan
Music Coordinator	Matt Chambless
Редактор	George Manzanilla
Послепроизводственный этап	David Burden
Музыка	Money Mark
Колорист	Marshall Plante
Покраска	Olio Creative