| Заголовок | The Professionals Collection |
| Агентство | CP+B |
| Кампания | The Professionals Collection |
| Рекламодатель | Fruit of the Loom Inc. |
| Бренд | Fruit of the Loom |
| Дата первой трансляции/Публикации | 2015 / 11 |
| Бизнес сектор | Одежда |
| История | Back in April, Fruit of the Loom and Crispin Porter + Bogusky made fake transparent plastic pants. Now, the brand and agency have upped their fake-clothes game to create a very special line of high-end attire. Upon closer inspection, though, you'll see that it's not so high-end. These are actually fleece sweat suits printed to look like fancy duds. The so-called Professionals Collection includes three looks—the Country Clubber, the Trail Blazer and the Business Time. The bad news, though: You can't buy them. (At least not yet.) The brand only made 50 of each outfit—to gauge if consumers are interested. Fruit of the Loom will post the images on social media, asking people where they would wear the them. Ads will also run on Instagram, Facebook, Twitter and Vine. |
| Тип медиа | Печать |
| Арт-директор | Nic Buckingham |
| Копирайтер | Brett Dixon |
| Главный креативный директор | Ralph Watson |
| Креативный директор | KT Thayer |
| Продакшн Студия | Hookfish |
| Продакшн Студия | Plus Productions |
| Продакшн Студия | Concrete and Clay |
| Продюсер | Rachel Noonan |
| Продюсер | Eva Hunter |
| Продюсер | Kersten Vasey |
| Кинематография | Benjamin Winter |
| Стратег социального контента | Kristi Kirkeide Boutiette |
| Стратег социального контента | Katie DeSimone |
| Стратег социального контента | Tracy Sarli |
| Стратег социального контента | Fabiana Brown |
| Цифровой художник | Zach Puetzer |
| Фотограф | Dewey Nicks |
| Agency marketing/ PR | Ketchum New York |
| Менеджер социальных медиа | Katie Souther |
| Исполнительный продюсер | Dan Corken |
| Исполнительный продюсер | Morgan Burrows |
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