| Заголовок | Pollution Pencils |
| Brief | The Pollution Pencils program made the invisible pollution problem visible–by turning it into something positive: Pencils. The pencils served as an educational tool for students, and a fundraising tool for the public. But more importantly, it created a self-sustaining ecosystem that helps fund and supply air purifiers in schools to bring cleaner air to underprivileged young students across the country. |
| Агентство | Wunderman Thompson |
| Кампания | Pollution capture pencils |
| Рекламодатель | Haleon |
| Бренд | Otrivin |
| Дата первой трансляции/Публикации | 2022 / 11 |
| Бизнес сектор | Безрецептурные препараты (обезболивающие, от простуды и гриппа, ...) |
| История | Otrivin, belongs to a group of medications called nasal decongestants. It is used in a nasal spray and drops for the relief of symptoms of nasal congestion.Otrivin is on a mission to help every child breathe better. Since 2021, our worldwide ‘Actions to Breathe Cleaner’ campaign has launched a series of initiatives to mitigate the impact air pollution has on children. |
| Тип медиа | Анализ ситуации |
| Global Chief Creative Officer | Bas Korsten |
| Global Chief Creative Officer | Daniel Bonner |
| Креативный директор | Aarti Nichlani |
| Главный креативный директор | Mateusz Mroszczak |
| Исполнительный креативный директор | Jon Loke |
| Креативный директор | Gerald Chue |
| Ассоциированный креативный директор | Tulika Shanker |
| Арт-директор | Nuttawee Pisanprechatam |
| Директор | Shamik Sen Gupta |
| PR Director | Jessica Hartley |
| Стратег | Jessica Hartley |
| Директор цифрового формата | Imagem Global-Marketing |
| Global Business Director | Hanna Essinger |
| Исполнительный продюсер | Kimie Ong |
| Музыкальный руководитель | Eduardo Karas |
| Веб-программирование | Eduardo Karas |
| Арт-директор | Ee Min Goh |
| Иллюстратор | Gautam Dutta |
| Продюсер | Danny V Lobo |
| Специалист по работе с заказчиками | Vanessa Mafra |
| Исполнительный продюсер | Vanessa Mafra |
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