Samsonite - "Samsonite Vs Risky Business"

Saatchi & Saatchi Brussels

Saatchi & Saatchi Brussels Bruxelles, Belgium

5856

Бренд: Samsonite
Страна: Belgium

Рекламодатель: Samsonite Corp.

Заголовок	Samsonite Vs Risky Business
Агентство	Saatchi & Saatchi Brussels
Кампания	Samsonite VERSUS The World
Рекламодатель	Samsonite Corp.
Бренд	Samsonite
Дата первой трансляции/Публикации	2014 / 8
Продукт	Triforce
Бизнес сектор	Чемоданы и саквояжи
История	At the centre of the ultimate tug-of-war between tractors, horses and weight-lifters, the new Lite-LockedTM case remains intact thanks to the innovative Curv® technology and 3-point-lock system, a winning combination of strength and security.
философия	‘VERSUS’ showcases the latest innovations in travel design and technology that set Samsonite apart from the competition. “The brief for this project was a great challenge; tell the world that Samsonite products are built to last and endure. Well we decided to go one better and actually show the world by inviting them into the heart of the Samsonite Quality Lab. Then we set about holding Samsonite to their word by letting loose the greatest forces of nature against each innovative feature of their range. The result is a series of quirky and funny videos that really reinforce the strength, resilience and durability that have kept Samsonite at the forefront of the luggage industry for years”.
Тип медиа	Веб-фильм
Длина	55 seconds
Арт-директор	Arnold Hovaert
Копирайтер	Damien Veys
Креативный директор	Alexander Cha'ban
Директор рабочей группы клиента	Jonathan Moerkens
Продакшн Студия	Denzzo
Директор	Lars Damoiseaux
Продюсер	Jeroen Berx
Продюсер	A A