Johnnie Walker - "Marc Herremans (90 sec)"

BBH

BBH London, United Kingdom

Премии

24468

Бренд: Johnnie Walker
Страна: United Kingdom

Рекламодатель: Diageo

Заголовок	Marc Herremans (90 sec)
Агентство	BBH
Кампания	Keep Walking
Рекламодатель	Diageo
Бренд	Johnnie Walker
Posted	Декабрь 2010
Продукт	Whisky
Бизнес сектор	Крепкие напитки, крепленые вина
Слоган	Keep Walking
философия	BBH wanted the film to feel as real as possible and so it filmed it around the area in Belgium where Marc lives and trains. The most amazing part of the film is where it shows Marc walking again this is to show that Marc in his head is still the same person he always was and his spirit has been unaffected by the accident. This was achieved by using a body double and some advertising magic and the results look very real.
Проблема	We first came into contact with Marc last year when Johnnie Walker Belgium used him in a local campaign. Johnnie Walker s Global Brand Team felt he had such a powerful story and wanted to make a global film out of it. Despite being paralysed from the chest down since 2002 he is the embodiment of "Keep Walking" and a real inspiration to all.
Тип медиа	Телевидение
Рынок	United Kingdom
Звуковая дорожка	I Shall Be Released
Послепроизводственный этап	MPC LDN
Звук	Wave Studios
Менеджер по рекламе	Gavin Pike
Креативная команда	Justin Moore
Креативная команда	Hamish Pinnell
Креативный директор	Nick Gill
Продюсер агентства	Victoria Baldacchino
Специалист по работе с заказчиками	Tass Tsitsopoulos
Продакшн Студия	Blink London
Директор	Benito Montorio
Продюсер Продакшн Студии	Ben Mann
Исполнительный продюсер	James Bland
Оператор-постановщик	John Lynch
Редактор	Andy McGraw
Редакционная компания	Stitch
Other	Bob Dylan
Artist	Bob Dylan