Заголовок | Bedside Table |
Агентство | Conill |
Кампания | Miami Short Film Festival |
Рекламодатель | Miami Short Film Festival |
Бренд | Miami Short Film Festival |
Дата первой трансляции/Публикации | 2011 / 11 |
Бизнес сектор | Выставки, события и фестивали |
История | The challenge for a short film festival is to attract people who are not interested in this particular short format. The solution we offered to our client was to show the audience how a short situation could be better than a long one.The target we were trying to reach was young adults with a curiosity for arts and culture. They live in Miami because they like a city that offers them lots of fun and party. So the idea we came up with was to show them that in Miami their life is closer to a short film than it is to a feature. The situation in the execution is edgy and simple, and has a strong end, just like a short film. This piece was part of a campaign that also included two suitable to air TV spots. |
Тип медиа | Телевидение |
Директор | Francisco Pugliese |
Директор | Pablo Buffagni |
Арт-директор | Carlos Godinez |
Арт-директор | Rony Cinco |
Арт-директор | Tony Rhi |
Арт-директор | Matias Aubi |
Копирайтер | Federico Hauri |
Копирайтер | Karen Acevedo |
Копирайтер | Hernan Bacci |
Копирайтер | Ariel Dress |
Ассоциированный креативный директор | Ana Testa |
Креативный директор | Rafael Ramirez |
Главный креативный директор | Pablo Buffagni |