| Заголовок | Toxic Toby |
| Brief | Air pollution leads to 9400 premature deaths every year in London. BreezoMeter, a company that monitors air quality, wanted to use its hyper-local, real-time data to shine a light on this deadly problem and raise awareness of its brand. So the agency re-purposed the typical roadside memorial of a teddy bear to bring the issue to life. Powered by live air quality data, Toby coughed when pollution was high. The higher the pollution level, the more he coughed. Every cough generated a tweet sent directly to a local member of parliament. |
| Агентство | McCann London |
| Кампания | Toxic Toby |
| Рекламодатель | Breezometer |
| Бренд | Breezometer |
| Posted | Сентябрь 2018 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника |
| История | McCann London has teamed up with BreezoMeter’s air quality data experts to raise awareness around London’s “silent killer” – it’s toxic air - by placing a roadside memorial in the capital’s pollution blackspots to highlight the startling 9,400 premature deaths associated with this public health issue. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Креативная команда | James Crosby |
| Креативная команда | William Cottam |
| President & Chief Creative Officer | Rob Doubal |
| Исполнительный креативный директор | Sanjiv Mistry |
| President & Chief Creative Officer | Laurence Thomson |
| Исполнительный креативный директор | Jamie Mietz |
| Копирайтер | James Crosby |
| Арт-директор | William Cottam |
| Директор по развитию бизнеса | Elizabeth Bernstein |
| Senior Account Manager | Rohin Lalli |
| Comms Strategy Partner | Nick Kavanagh |
| Директор по коммуникациям | Katya Escala |
| Chief Production Officer | Sergio Lopez |
| Исполнительный продюсер | Zara Balfour |
| Продюсер агентства | Duncan Groves |
| Коммерческие дела | Nicholas Mugridge |
| Руководство музыкальных рядов | Chris Graves |
| Директор | Ben Twiston-Davies |
| Редактор | Adam Beasley |
| Редактор | Frank Harris |
| Звукооператор | Giselle Hall |
| Группа планирования | Tara Henderson |
| Менеджер проекта | Paul Gillespie |
| Коммерческий директор | David Smith |
| Senior Interface Developer | Alex Hegarty |
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