| Заголовок | Mother & Daughter |
| Агентство | Ambrose Carr Linton Carroll Inc. |
| Кампания | We see what most don't - The Salvation Army |
| Рекламодатель | The Salvation Army |
| Бренд | The Salvation Army |
| Posted | Май 2007 |
| Продукт | Christmas donations |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| Слоган | We see what most don't |
| философия | "We see what most don't" is a campaign based on a very simple insight that we tend to walk right past the homeless and disadvantaged as if they weren't really there. It also illustrates the very people that The Salvation Army directly helps with your donations. |
| Проблема | How to encourage Canadians to give more than ever to The Salvation Army. |
| Результат | This campaign was one of the most successful campaigns ever for The Salvation Army and donations were up significantly over the previous year. |
| Тип медиа | Печать |
| Рынок | Canada |
| Арт-директор | Howard Beauchamp |
| Копирайтер | Steve Conover |
| Фотограф | Hasnain Dattu |
| Директор рабочей группы клиента | Jackie Galvin |
| Оператор-постановщик | Jason George |
| Музыка | Paul Gillespie |
| Директор | Christina Hodnet |
| Актер / Знаменитость | Layah Jane |
| Креативный директор | Tony Miller |
| Продюсер агентства | Marc Siversky |
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