| Заголовок | The Landscape Song |
| Агентство | FCB&FiRE |
| Кампания | The Landscape Song |
| Рекламодатель | Fiat Chrysler Automobiles |
| Бренд | Jeep |
| Posted | Апрель 2015 |
| Бизнес сектор | Автотранспорт |
| История | To promote the high-fidelity audio system of all Jeep vehicles.To that end, the 4x4 creator, wanted that those who stop by any authorized dealer and those who are already brand users could live a unique experience when testing the audio system in the vehicles. This is how The Landscape Song arose. We’ve created a song by drawing a pentagram over The Andes mountain range. Every peak’s location stood for a musical note to generate a songthat was later to be performed and recorded by an orchestra. The musical piece with its video was reproduced in every Jeep screenat all authorized dealers and thus, the high-fidelity audio system could be tested.The video was also sent by email to all Jeep users.In addition, people could go to jeepthelandscapesong.com, download the complete track, and find out how the project was carried out. |
| Тип медиа | Брендированный контент |
| Длина | |
| Больше информации | jeepthelandscapesong.com |
| Исполнительный креативный директор | Tony Waissmann |
| Креативный директор | Diego Rubio |
| Креативный директор | Sebastian Fulgencio |
| Копирайтинг | Dardo Perez |
| Арт-директор | Emiliano Cortez |
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