| Заголовок | Wind |
| Агентство | BBDO New York |
| Кампания | Blueprints - GE |
| Рекламодатель | General Electric Company |
| Бренд | GE |
| Дата первой трансляции/Публикации | 2007 / 2 |
| Бизнес сектор | Энергетические и водохозяйственные предприятия, коммунальные предприятия |
| Слоган | imagination at work |
| История | The “Blueprints” campaign illustrates how a GE employee views the world. Each layout portrays a beautifully dramatic nature scene (a wind-blown tree, a sun-drenched ocean, the setting sun) with blueprint-style overlays to show how the Earth’s resources can be harnessed to address the world’s most critical needs. |
| философия | We took the strategy of “solving problems” to the next level by using the technical drawing/blueprints overlays. The layouts literally show how GE is creating a blueprint for a better world. |
| Проблема | Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems. |
| Результат | N/A |
| Тип медиа | Печать |
| Рынок | United States |
| Больше информации | ecomagination.com |
| Арт-директор | Paul Cohen (AMV) |
| Копирайтер | Mark Fairbanks |
| Креативный директор | David Lubars |
| Креативный директор | Paul Brazier |
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