| Заголовок | You Need To Hear This |
| Агентство | Ogilvy UK |
| Кампания | You Need To Hear This |
| Рекламодатель | Philips |
| Бренд | Philips Headphones |
| Дата первой трансляции/Публикации | 2013 / 9 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника |
| История | Philips’ ‘You Need To Hear This’ campaign unveils a remixable Music Video Game that’s unlike anything you’ve heard before. It’s part music video and part video game. Every choice made in the game affects the music, allowing each user to create a personalized music video with their very own version of the track that can be shared through a social media powered leaderboard.Based on Swiss Lips’ latest single ‘Carolyn,’ users play the game as Sam (Swiss Lips’ lead singer) in an epic sonic adventure, battling the evil Flame Gang to win the affections of his true love Carolyn. The experience combines all the retro 16-bit style of an old school driving game with a contemporary twist that lets players output their remixed track and accompanying video with dynamic 3D camera moves. The video (game) has 7 audio environments composed by Swiss Lips and every sound you hear was created specifically for the experience by the band and their producer. There are multiple endings to discover, and thousands of potential remixes. The videos with the most views rise to the top of the leaderboard, so a good ear for music can get you far.Video content from the game will also be used to generate the band’s official music video that’s set to launch on Vevo. |
| Тип медиа | Digital |
| Длина | |
| Больше информации | www.YouNeedToHearThis.com/RemixCarolyn |
| Главный креативный директор | Gerry Human |
| Креативный директор | Ivan Pols |
| Ассоциированный креативный директор | Chris Joakim |
| Ассоциированный креативный директор | Mike Donaghey |
| Копирайтер | Chris Joakim |
| Арт-директор | Mike Donaghey |
| Менеджер проекта | Sasha Dunn |
| Менеджер проекта | Jack Faber |
| Менеджер проекта | Carly Harrison |
| Менеджер проекта | Tim Mak |
| Менеджер проекта | Louisa Lewis |
| Менеджер проекта | Jack Faber |
| Менеджер проекта | Carly Harrison |
| Менеджер проекта | Tim Mak |
| Стратег | Mattijs Devroedt |
| Стратег | Giles Rhys Jones |
| Дизайнер | Nikki Edwards |
| Дизайнер | Christine Kawasaki-Chan |
| Дизайнер | Jesper Ellesson |
| Дизайнер | Natalie Sutton |
| Фото / Иллюстрации | The Kissinger Twins |
| Арт-директор | The Kissinger Twins |
| Звуковой дизайн компании | Richard Levy |
| Звуковой дизайн компании | Ollie Taylor |
| Интерактивный директор | The Kissinger Twins |
| Композитор | Swiss Lips |
| Композитор | Music Producer |
| Менеджер по рекламе | Kelly McConville |
| Менеджер по рекламе | Frank Pynenburg |
| Редакционная компания | Redworks |
| Редактор | Mark Fowler |
| Редактор | Andrea Lamb |
| Редактор | Mark Pickles |
| Редакционная компания | Vice |
| Редакционная компания | Mark Pickles |
| Иллюстратор | Chris King |
| Закупщик художественного оформления | Tom Watkins |
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