| Заголовок | Carbon Neutral |
| Агентство | FCB Canada |
| Кампания | Save your Climate - WWF |
| Рекламодатель | WWF |
| Бренд | WWF |
| Posted | Июнь 2008 |
| Продукт | Corporate |
| Бизнес сектор | Окружающая среда и животные |
| Слоган | Imagine what you can do to reduce global warming. |
| История | The Oceans Rising billboard is part of a national (English-only) multi-media campaign. The objective of the mass media communication was twofold: 1. to continue to re-brand WWF-Canada to more accurately reflect their work as a global conservation organization and specifically raise awareness of their fight to solve global warming 2. generate revenue through the direct channels (ie. direct mail and online) by predisposing consumers to the message. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | Canada |
| Арт-директор | Mike Donaghey |
| Media Director | Lidia Hardwicke |
| Креативный директор | Robin Heisey |
| Копирайтер | Chris Joakim |
| Associate Creative Director | Joe Piccolo |
| Other | Erin Squires |
| Assoc. Creative Director | Chris Taciuk |
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