| Заголовок | Bed |
| Агентство | DDB Oslo AS |
| Кампания | Red Cross May 8th Campaign |
| Рекламодатель | Red Cross |
| Бренд | International Red Cross day |
| Posted | Июнь 2007 |
| Продукт | There are rules to war (Humanitarian law) |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | The ads are part of the Norwegian May 8th Campaign (The International Red Cross day) focusing on International Humanitarian Law and that there are rules to war. |
| философия | Illustrate the brutality that women in War and Conflicts situations are subjected to. |
| Проблема | To create awareness and public opinion about International Humanitarian Law and that the Red Cross has a mandate to ensure that the rules are held. This years campaign had a special focus on Women in War and Conflict situations. Rape is used as a weapon in war, and many women suffer in conflict situations not only by loosing a husband,father or son but by being abused themselves. |
| Результат | 3 700 people sent SMS in a 14 days period. |
| Тип медиа | Печать |
| Рынок | Norway |
| Арт-директор | Joachim Bjørndahl |
| Директор рабочей группы клиента | Gjermund Stenberg Eriksen |
| Арт-директор | Tone Garmann |
| Копирайтер | Kenneth Lamond Johansen |
| Фотограф | Sebastian Ludvigsen |
| Other | Hanne Bismo Steen |
| Mac Operator | Stephan Von Samson |
| Фотограф | Simon Watson |
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