| Заголовок | Lol |
| Агентство |
McCann Lima
|
| Кампания |
License plates
|
| Рекламодатель |
Peru21 Newspaper
|
| Бренд |
Peru21
|
| Posted | Апрель 2014 |
| Бизнес сектор | Газеты, журналы, книги
|
| Слоган | Don´t text and drive |
| История | In Peru, car accidents associated to texting and driving are increasing every day. This is a reality that is gaining more relevance on the local news. Therefore, we decided to use the media that tells this stories to give a strong and clear message to the people who drive so irresponsibly. |
| философия | Few letters can finish your sentence or your life |
| Проблема | People have no measure as to the impact of texting while driving, even if it is just 3 really quick letters. |
| Результат | Word of mouth spread quickly thougout social networks and news correspondants, giving it the reach and impact that makes the ad stronger. |
| Тип медиа |
Печать
|
| Копирайтер |
Alvaro Soto
|
| Арт-директор |
Luis Beltran
|
| Продюсер агентства |
Jacky Salhuana
|
| Фотограф |
henry Livio Davalos Perez
|
| Ретушер |
Pedro Sotelo
|
| Ретушер |
Luis Sotelo
|
| Ретушер |
Carlos Luna
|
| Послепроизводственный этап |
Plan B
|
| Главный креативный директор |
Mauricio Fernández-Maldonado
|
| Главный креативный директор |
Nicolás Romano
|
| Head of art |
Giovanni Macco
|
