| Заголовок | Placeb’eau |
| Агентство | Happiness Brussels, an FCB Alliance |
| Кампания | Placeb’eau |
| Рекламодатель | Spadel |
| Бренд | Spa |
| Дата первой трансляции/Публикации | 2023 / 1 |
| Бизнес сектор | Минеральная, газированная и бутилированная вода |
| философия | Here are two statistically proven facts about Belgians: 2 out of 3 Belgians do not drink enough water. On the other hand, these same Belgians are world champions when it comes to popping all kinds of pills to improve their health. Newpharma even registered an increase of more than 40% in the purchase of vitamins and food supplements since 2020. So, capitalizing on this trend, how do you get more Belgians to drink more water? Right, there's a pill for that! SPA® introduces Placeb'eau. A new pill, with many health benefits. Including these: aiding digestion, maintaining normal bodily functions, maintaining normal cognitive functions, improving energy levels, regulating body temperature, promoting liver function, and many more. So, what's in this pill? Absolutely nothing. Just take it 8 times a day, with a glass of pure water. Because obviously, it’s not about the pill, but about the glass of water you’re having with it. Placeb'eau is SPA®'s cheeky way of reminding and encouraging all Belgians to drink more water, and in doing so, to take better care of their health. The pills are available for free in pharmacies and bio shops across Belgium, via family doctors and on the SPA® website. An act of pure generosity by Belgiums most iconic waterbrand. The campaign played out across many different channels. |
| Тип медиа | Интегрированные медиа / 360 Активация |
| Длина | |
| Менеджер по рекламе | Mélanie Decelle |
| Менеджер по рекламе | Séverine Du Champs |
| Менеджер по рекламе | Zocha Mikolajczyk |
| Менеджер по рекламе | Marianne Van Lathem |
| Менеджер по рекламе | Tamara Daumerie |
| Executive Creative Management | Karen Corrigan |
| Главный креативный директор | Geoffrey Hantson |
| Исполнительный креативный директор | Philippe Fass |
| Creative Content Director | Jil Dockx |
| Creative Content Director | Lode Vochten |
| Strategic Director | Isabelle Koelman |
| Connectivity Planner | Marine Vandenplas |
| Концепция | Isabel Snellen |
| Концепция | Frederik Clarysse |
| Содержание | Brent Roofthooft |
| Копирайтер | Stéphane Opdenbosch |
| Копирайтер | Dee Verwaertermeulen |
| Копирайтер | Elmer Tazartez |
| Коммерческий директор | Kris Van Den Brandt |
| Управление аккаунтом | Stef Cuypers |
| Управление аккаунтом | Emmanuelle Hoet |
| Управление аккаунтом | Yente Janssen |
| Арт-директор | Iliana Couvez |
| Head of Design | Dries Lauwers |
| Графический дизайнер | Lore Snauwaert |
| Графический дизайнер | Karel Chanterie |
| Графический дизайнер | Jonathan Kalifat |
| DTP | Loïc Lenoble |
| Руководитель производства | Bart Vande Maele |
| Руководитель производства | Arthur De Wachter |
| Head of Motion | Remke Faber |
| Motion Designer | Simon Schuurman |
| Motion Designer | Bart Callaerts |
| Оператор-постановщик | Thomas Ost |
| Директор | Simon Schuurman |
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