Nike - "Momentum"

VillarRosàs Barcelona, Spain

10761

Бренд: Nike
Страна: Spain

Рекламодатель: Nike

Заголовок	Momentum
Агентство	VillarRosàs
Кампания	Nike - Momentum
Рекламодатель	Nike
Бренд	Nike
Posted	Май 2007
Бизнес сектор	Отдых и спортивное оборудование
Слоган	Momentum
История	Film director Nacho Gayán, based in a concept from Villarrosàs agency, has made the debut of the new spot performed by Ronaldinho, Rafael Nadal, Pau Gasol, Fernando Torres and Sergio Ramos. Its title, Momentum, means Nike´s recognition to the optimum moment that spanish sport enjoys. Drama, danger and challenge in a weird setting where only a few people can enter... and, at the end the climax, a taunt: ¿Are you brave enough to be the next? 100 gipsy drummers get together with world class athletes in the new Nikes ad. The film introduces us into industrial settings and marginal stages to view a tension charged fight. The atmosphere´s intensity grows at the strong beat of the public clapping and the occasional defying shouts that contenders address to each other. Director Nacho Gayán goes underground to offer us a totally different look of the sports world. Outside big stadium and crowds, the ultimate challenge is to face your inner fears, gaining success and respect among equals.
Тип медиа	Телевидение и кино
Длина	60 seconds
Рынок	Spain
Копирайтер	Tuning
Director's Assistant	Tirso
Продюсер агентства	Melanie Andrada
Креативный директор	Fernando Codina
Директор	Nacho Gayán
Продюсер Продакшн Студии	Rafa Montilla
Liine Producer	Toni Moreno
Оператор-постановщик	Manel Ruiz
Арт-директор	Enric Soldevila
Креативный директор	Oriol Villar
Актер / Знаменитость	Ronaldo De Assis Moreira (Ronaldinho)
Актер / Знаменитость	Rafael Nadal
Актер / Знаменитость	Pau Gasol
Актер / Знаменитость	Fernando Torres
Актер / Знаменитость	Sergio Ramos