Toyota C-HR Hybrid - "Club"

T&Pm

T&Pm Rome, Italy

9768

Бренд: Toyota C-HR Hybrid
Страна: Italy

Рекламодатель: Toyota Motor Corporation

Заголовок	Club
Агентство	T&Pm
Кампания	Choose Everything
Рекламодатель	Toyota Motor Corporation
Бренд	Toyota C-HR Hybrid
Дата первой трансляции/Публикации	2018 / 8
Бизнес сектор	Легковые автомобили
философия	Through the new claim, the campaign reinforces the strategic positioning of the car: starting from the distinctive features of hybrid drive (driving over 50% electric in the city, silence, no need to recharge, freedom from traffic restrictions) the campaign draws an emotioning contrast between apparently incompatible values (dynamism vs respect, power vs silence, style vs energy). The result is a complete, aware, waiver-free choice: Toyota C-HR Hybrid.
Тип медиа	На открытом воздухе / вне дома
Креативный директор	Fabrizio Caperna
Копирайтер	Roberto Ottolino
Копирайтер	Luca Scarponi
Арт-директор	Giambattista Menna
Арт-директор	Eugenio Chiapparelli
Арт-директор	Sara Madeo
Planning Director	Erwin Corio Flores
Business Director	Cristiano Casassa Mont
Account Director	Marco Marinucci
Account Supervisor	Paola Giordo
Project Manager	Federica Pasculli
Agency Producer	Ella Elliott
Production Company	Mercurio Cinematografica
Исполнительный продюсер	Luca Fanfani
Producer	Jessica Ferguson
Assistant Producer	Francesca Passalia
Film Director	David Holm
DOP	Justin Henning
Editor	Stuart Greenwald
Colourist	Orash
VFX / 3D Production	Bluepill
Post Producer	Roberta Caimi
Sound Designer	Guido Smider
Photographer	Markus Wendler