ESPN - "Policy"

Wieden + Kennedy

Wieden + Kennedy New York, United States

6359

Бренд: ESPN
Страна: United States

Рекламодатель: ESPN, Inc.

Заголовок	Policy
Агентство	Wieden + Kennedy
Кампания	Policy
Рекламодатель	ESPN, Inc.
Бренд	ESPN
Posted	Сентябрь 2008
Продукт	Sunday NFL Countdown
Бизнес сектор	ТВ/Радио программы и станции
Слоган	NOT EXPERTS. FOOTBALL EXPERTS.
История	The spots portray the Sunday NFL Countdown analysts, not as experts, but as football experts. For each spot, we mimic real TV shows/scenarios that require specific experts, analysts or judges unrelated to football. For some reason, the analysts find themselves in these situations. But theyre not experts in geopolitics or professional dancing. Theyre football experts. So, naturally, when asked about global warming, they talk about how hot the NFC Norths running game is. Or when asked to judge dance moves, they bring the conversation around to end zone celebrations. And so on. They know more about football than anything, and anyone, else. Not that they couldnt talk about global warming, but who among us wouldnt rather talk about football? NOT EXPERTS. FOOTBALL EXPERTS.
Тип медиа	Телевидение и кино
Длина	30 seconds
Рынок	United States
Продакшн Студия	Backyard
Звуковой дизайн компании	Sound Lounge
Креативный директор	John Parker
Креативный директор	Derek Barnes
Арт-директор	Alan Buchanan
Копирайтер	Nick Sonderup
Исполнительный креативный директор	Todd Waterbury
Исполнительный креативный директор	Kevin Proudfoot
Директор	Aaron Stoller
Исполнительный продюсер	Eriks Krumins
Продюсер	Lauren Bayer
Оператор-постановщик	Scott Henrickson
Редакционная компания	Mad River Post
Редактор	Kelly McClean
Редактор	Lucas Eskin