| Заголовок | Crash Test |
| Агентство | Ogilvy Worldwide |
| Кампания | Best-Engineered - Lenovo |
| Рекламодатель | Lenovo |
| Бренд | Lenovo |
| Posted | Июль 2007 |
| Продукт | ThinkPad |
| Бизнес сектор | Компьютеры, личные цифровые устройства и калькуляторы |
| Слоган | New World. New Thinking. |
| История | CRASH TEST was shot at a facility in Indiana called CAPE (Center for Advanced Product Evaluation). Sled testing is just one of the things they do at the center. This was the first time they had ever had to crash test a computer. Our dummy and ThinkPad were crashed into the wall at 25mph. |
| философия | This campaign is about making heroes of the people who design and create Lenovo products: the worlds best engineers. It is because of them that Lenovo ThinkPad has won more design awards than any other company. |
| Проблема | The new world isnt being built by movie stars or football players, pop singers or supermodels. Its being built by scientists and researchers and engineers. Theyre the people who should be celebrated. The people who are really doing something to make our lives better. |
| Тип медиа | Телевидение |
| Длина | |
| Креативный директор группы | Tom Godici |
| Креативный директор группы | Greg Ketchum |
| Ассоциированный креативный директор | Jocelyn Cleary |
| Копирайтер | Jocelyn Cleary |
| Ассоциированный креативный директор | Michael Paterson |
| Арт-директор | Michael Paterson |
| Копирайтер | Mark Girand |
| Арт-директор | Mitch Ratchik |
| Продюсер агентства | Elizabeth Lucas |
| Закупщик художественного оформления | Elizabeth Lucas |
| Продюсер агентства | Patti McConnell |
| Продюсер агентства | Melissa Mapes |
| Фотограф | Christian Weber |
| Оператор-постановщик | Adolfo Doring |
| Редактор | Adam Liebowitz |
| Продакшн Студия | Proof Films |
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