Duracell - "Bunny saves Christmas"

Wunderman Thompson UK

Wunderman Thompson UK London, United Kingdom

3164

Бренд: Duracell
Страна: United Kingdom

Рекламодатель: Duracell

Заголовок	Bunny saves Christmas
Агентство	Wunderman Thompson UK
Кампания	Bunny saves Christmas
Рекламодатель	Duracell
Бренд	Duracell
Дата первой трансляции/Публикации	2023 / 11
Бизнес сектор	Батареи (за исключением автомобильных аккумуляторов), лампочки
философия	The Duracell Bunny saves Santa from a Christmas blackout in the battery brand’s first festive campaign in five years. When it comes to planning a magical family Christmas, the slightest thing can bring the whole event crashing down. As every parent knows, it’s easy to forget an overlooked essential – the batteries for those new toys under the tree. ‘Bunny saves Christmas’, a new integrated campaign from Wunderman Thompson UK, and Bunny’s first festive outing in half a decade, is here to make sure that nothing gets in the way of a magical Christmas, thanks to Duracell Optimum battery’s superior performance. The campaign launches on 1st November, and will run throughout the festive season, until the end of December, with activity live across EMEA and South America*. The campaign will be led with a hero TV spot, and Bunny’s mission to power up the holidays also extends across out-of-home, Facebook, Instagram, TikTok, and in-store activations. The hero TV spot shows Santa’s sleigh flying above a wintry forest, when the red-nosed reindeer, who is lighting the way, loses power and comes crashing down to the ground. But all is not lost as the Duracell Bunny speeds in, opening up the reindeer’s nose to reveal ordinary batteries. While an embarrassed-looking Santa looks on, the Bunny swaps in Duracell Optimum batteries. The reindeer’s nose immediately lights up, illuminating the forest around him even brighter than before and getting the sleigh back on track. The Bunny adds a sack of Duracell batteries to Santa’s sleigh, noting that ‘the toys are going to need them too’ before he continues his journey. The ad ends with the call to action: “Don’t risk it, choose Duracell. The TV spot will also run in 20, 15 and 10-second versions, with executions across social bringing Bunny’s boundless energy to persuade people to choose Duracell this Christmas. Supporting ads will run across Facebook, Instagram and TikTok.
Тип медиа	Телевидение
Длина	30 seconds
Рынок	France
Исполнительный креативный директор	Tom Drew
Креативный директор	Jason Berry
Креативный директор	Antony Bell
Senior Creative	Alex Horlock
Senior Creative	Brett James
Executive Strategy Director	Neil Godber
Стратегический директор	Jonny Park
Коммерческий директор	Lizzie Alleyne
Коммерческий директор	Teodora Ninova
Senior Account Director	Victoria Riggio
Senior Account Manager	Kat Sarantopoulou
Senior Account Manager	Rudi Macloskey
Senior Agency Producer	Charlie Woodall
Ассоциированный руководитель проекта	Katie Oldfield
Менеджер проекта	Lauren Stubbs
Медиа-агентство	EssenceMediacom
Продакшн Студия	Hogarth Worldwide
Продакшн Студия	The Mill Paris
Директор	Geoffroy BARBET-MASSIN
Grade Artist	Nicolas Gautier
Grade Assistant	Violette Madrid-Labeyrie
VFX/Post Production	Supervision
VFX Executive Producer	Fabien LECLERC
Продюсер видеоэффектов	Marie-Cécile Juglair
Продюсер видеоэффектов	Kahina Lamblin
CG Администратор	Vincent Coni
CG Администратор	Alexandre Corcoy
Координатор видеоэффектов	Mathilde COHEN-SELMON
Координатор видеоэффектов	Milan Vicet
Координатор видеоэффектов	Alexandre DUPOUY
CG Modelling	Xin PANG
CG Modelling	Stéphane DUFOURNIER
CG Artist	Vincent Coni
CG Artist	Alexandre Corcoy
CG Artist	Guillaume THEBAULT
Матовая покраска	Alexia FERY
Fur	Marion Respaud
Снаряжение	Marine Sisnaki
Снаряжение	Agathe DE CACQUERAY
Анимация	Pamella NABAIS
Анимация	Tristan DOMENJUS
Анимация	Ferdinand BOUTARD
Анимация	Alban Lelièvre
Анимация	Geoffroy BARBET-MASSIN
FX Artist	Felix GUGLIELMI
Lighting	Guillaume Dadaglio
Lighting	Guillaume THEBAULT
Compositing	Vivien Ebran
Compositing	Killian Roy