| Заголовок | The Magic of Toyota Yaris |
| Агентство |
Conill
|
| Кампания |
The magic of Toyota Yaris
|
| Рекламодатель |
Toyota Motor Corporation
|
| Бренд |
Toyota Yaris
|
| Дата первой трансляции/Публикации |
2010 / 1
|
| Бизнес сектор | Легковые автомобили
|
| История | A creative combination of animation, user generated content and social networking has resulted in a unique advertising campaign that expresses the magic of a Toyota Yaris through the narrative of young Latinos: "A quien se le occurio esto?" (Who thought of this?). The resulting campaign can be viewed on Facebook, and is a surreal reimagining of their narratives, where a red Yaris inhabits a Willy Wonka-esque universe, and is swallowed up b a giant pink bubblegum, before sprouting wings and landing in a bowl of cereals. |
| философия | Nuevo Latinos participate in everything they do with a drop of Latino spirit. They think of hatchbacks as exciting little machines that fit their sparkly personalities. A group of young people were invited to a studio, where they participated in a story-telling forum, inspired by their visualisation of a Yaris. They were asked to complete the sentece "There was once a Yaris..." Some of the most visually interesting stories were translated into animated film clips, such as "it started to rain little coloured balls", "thousands of eyes were looking at it from different directions", and "then my Yaris grew wings and started to fly to escape the meteorite". |
| Тип медиа |
Веб-фильм
|
| Больше информации | apps.facebook.com/videosyaris |
| Звук |
Tono Studios
|
| Анимация |
Reyno Buenos Aires
|
| Директор |
Massimo Martinoti
|
| Продакшн Студия |
Mia Films
|
| Продюсер агентства |
Lourdes Caballero
|
| Специалист по работе с заказчиками |
Bryan Fonseca
|
| Специалист по работе с заказчиками |
Anabel Caraballo
|
| Специалист по работе с заказчиками |
Christina Jahina
|
| Копирайтер |
Jessica Cuevas
|
| Арт-директор |
Graciela Espejel
|
| Арт-директор |
Martin Donovan
|
| Ассоциированный креативный директор |
Veronica Elizondo
|
| Креативный директор |
Mario Granatur
|
| Главный креативный директор |
Pablo Buffagni
|