Miller Lite - "Wonderful World "

TBWA\Chiat\Day Los Angeles

TBWA\Chiat\Day Los Angeles Los Angeles, United States

1897

Бренд: Miller Lite
Страна: United States

Рекламодатель: Miller Lite

Заголовок	Wonderful World
Агентство	TBWA\Chiat\Day Los Angeles
Кампания	Wonderful World
Рекламодатель	Miller Lite
Бренд	Miller Lite
Дата первой трансляции/Публикации	2015 / 3
Бизнес сектор	Пиво, сидр, лагерное пиво
История	TBWA\Chiat\Day LA has launched a new anthem ad for Miller Lite entitled “Wonderful World.”
философия	The 60-second spot celebrates everyday pleasures and the small joys of life. “They tell you it’s out there somewhere…upon a star, over a rainbow, through the woods, down a road less traveled” says the voiceover, over footage of friends enjoying a Miller Lite while bowling and playing softball. “But it’s not on a map or some app, it’s not success or excess, it’s not someday or somehow,” the spot concludes as the scene shifts to a backyard barbecue, “It’s wherever you are, whatever is true.” The spot’s positivity stands in contrast to rival Budweiser’s continuing trolling of hipsters (although there is a slight nod to hipster bashing via one guy’s “I Hate Kale” t-shirt). Rather than trying to take down the competition, Miller Lite instead presents itself as an integral part of the type of fun occasions anyone can relate to. While this is certainly nothing new for the category, the spot does manage to chart some new ground through its distinctive direction (the shot from the bowling ball’s perspective bleeding into a runner sliding into second base at a softball game comes to mind). And while some may find the narrative voice a tad on the cheesy side, it at least avoids making the brand seem bitter and hypocritical.
Тип медиа	Телевидение
Длина	60 seconds
VFX	A52
Chief Marketing Officer	Andy England
VP of Brand Marketing (Miller Family of Brands)	Gannon Jones
Senior Director (Miller Family of Brands)	Ryan Reis
Director (Miller Lite)	Greg Butler
Senior Marketing Manager (Miller Lite)	Jeanne-ette Boshoff
Marketing Manager (Miller Lite Multicultural)	Julia Watson
Главный креативный директор	Stephen Butler
Исполнительный креативный директор	Fabio Costa
Креативный директор	Mark Peters
Креативный директор	Jason Karley
Креативный директор	Rick Utzinger
Креативный директор	Matthew Woodhams- Roberts
Креативный директор	David Horton
Senior Art Director	Dave Estrada
Senior Writer	Nick Ciffone
Руководитель производства	Brian O’Rourke
Исполнительный продюсер	Anh-Thu Le
Senior Producer	Stanton Hill
Business Lead	Jill Nykoliation
Group Account Director	Chris Hunter
Group Planning Director	Scott McMaster
Директор рабочей группы клиента	Bryan Reugebrink
Руководитель группы по связям с рекламодателями	Tommy Cottam
Продакшн Студия	Smuggler
Исполнительный продюсер	Lisa Tauscher
Директор	Henry-Alex Rubin
Линейный продюсер	Andrew Colon
Editorial	Rock Paper Scissors
Редактор	Damion Clayton
Заместитель редактора	Benjamin Cline
Продюсер	Ana Orrach
Producer	Zach Wakefield
Художник огня	Pat Murphy
Колорист	Paul Yacono
Mix	Lime Studios
Исполнительный продюсер	Susie Boyajan
Смеситель	Joel Waters
Assistant Mixer	Tom Paolontonio
Assistant Mixer	Kayla Mashburn
Музыка	Beacon St.
Исполнительный продюсер	Adrea Lavazzoli
Композитор	Andrew Feltenstein