acam - "zebra crossing"

FCB Lisbon

FCB Lisbon Lisboa, Portugal

4755

Бренд: acam
Страна: Portugal

Рекламодатель: Auto mobilized citizens association

Заголовок	zebra crossing
Агентство	FCB Lisbon
Кампания	Zebra Crossing-AMAC
Рекламодатель	Auto mobilized citizens association
Бренд	acam
Posted	Октябрь 2007
Продукт	institutional
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
Слоган	1/4 of all traffic victims are pedestrians
История	Alist of dead people painted on the asphalt as the white stripes of a zebra crossing, simulating a war memorial. On the sidewalks, a claim said: ¼ OF THE VICTIMS OF ALL AUTOMOTIVE ACCIDENTS ARE PEDESTRIANS.
философия	By using the media as the message, we created a powerful way of passing the message to pedestrians exactly on the spot where the problem exists.
Проблема	Create awareness for the fact that a great number of automotive victims arent inside a car. Use the media as the message and make it during Safe Street Week, held by city hall annualy, to maximize awerness and take a lift of the national media involved in the event.
Результат	The initiative exceeded the initial expectations and objectives as it become the ending ceremony for the Safe Street Week by gaining a political dimension, having the city government held a press-conference before national and local media at the location of one of the special zebra crossings.
Тип медиа	Digital
Рынок	Portugal
Директор рабочей группы клиента	Carlos Baptista
Фотограф	Rui Carvalho
Продюсер Продакшн Студии	Heitor Estudios
Менеджер по рекламе	Monica Frechaut
Делопроизводитель	Sonia Goncalves
Копирайтер	Filipe Graca
Креативный директор	Duarte Pinheiro de Melo
Арт-директор	Helder Romao
Исполнительный креативный директор	Luis Silva Dias