Meta - "META Takes Fans Into A New Dimension"

BETC Paris

BETC Paris Pantin, France

2627

Бренд: Meta
Страна: France

Рекламодатель: Meta

Заголовок	META Takes Fans Into A New Dimension
Агентство	BETC Paris
Кампания	META Takes Fans Into A New Dimension
Рекламодатель	Meta
Бренд	Meta
Дата первой трансляции/Публикации	2023 / 1
Бизнес сектор	Сайты сообществ
философия	A New Dimension for Your Passion. The next Rugby World Cup will take place in France in 2023. Meta, as Official Supplier of the global event, has produced a campaign to rally supporters a year before the start of the tournament. The effort was developed in collaboration with agency partners BETC, Havas Play, Havas Events and Unit9, all working alongside Meta Creative X, the integrated global agency that drives the creative vision for all Meta brands. The tension lies more in the fact that people don’t really see the role for technology in their love for rugby. They love the excitement of the games, the atmosphere in the stadiums, the fun they have with other fans, but they don’t see the role or benefit technology could have in that. So, Meta wanted to show how technology can expand their passion for the sport. Fans care about the game, the team, the outfits … But what can technology add to that? The Rugby World Cup, an Open Window to the Metaverse It's the opportunity for Meta to bring the passion of every rugby fan into a new dimension thanks to augmented reality, virtual reality and Meta’s family of apps (Facebook, Instagram, WhatsApp). Meta has developed a series of immersive experiences such as a fan Avatar Creator, a VR and exclusive experience along with six special AR filters available on Meta’s platforms, to help supporters all around the world get into the spirit of the competition. BETC Paris created a digital campaign to amplify the effort and translate the promise of the brand's involvement in its partnership.
Тип медиа	Digital
Длина	45 seconds
Менеджер по рекламе	Katie Ilharreborde
Управление аккаунтом	Guillaume Espinet
Управление аккаунтом	Hector AMIS
Управление аккаунтом	Pauline Gomis
Главный креативный директор	Stéphane Xiberras
Исполнительный креативный директор	Olivier Apers
Арт-директор	Jérémy Treccani
Копирайтер	Baptiste Szuwarski
Стратегический планировщик	Philippe Martin-Davies
Traffic Manager	Céline Laporte
Креативный продюсер	Guillaume Denecker
Телепродюсер агентства	Slim Trabelsi
Продакшн Студия	General Pop
Продюсер агентства	Jeremie Vitard
Послепроизводственный этап	Digital District