| Заголовок | The Winter Adjusted Offer |
| Агентство | Nord DDB STO |
| Кампания | The Winter Adjusted Offer |
| Рекламодатель | Volkswagen |
| Бренд | Volkswagen |
| Posted | Декабрь 2011 |
| Бизнес сектор | Легковые автомобили |
| философия | The Passat 4MOTION is a German car that’s adjusted for Swedish winter – it has a Swedish Haldex 4 wheel drive system fitted. To tell people about this we didn’t do a brand campaign or a tactical sales campaign, we did both. We invented the winter adjusted offer for a winter adjusted car. A tactical offer that put the product benefit at the centre. Simply put, we placed the car plus offer on a standard billboard, then placed it in the middle of a frozen Swedish lake. Once the ice breaks and the billboard sinks, the offer is over. |
| Тип медиа | Digital |
| Арт-директор | Simon Higby |
| Копирайтер | Martin Lundgren |
| Креативный директор | Andreas Dahlqvist |
| Директор рабочей группы клиента | Linda Eriksson |
| Специалист по работе с заказчиками | Barbro Långjuth |
| Графический дизайнер | Niklas Andersson |
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