| Заголовок | R Plates |
| Агентство | TBWA\Sydney |
| Кампания | R Plates |
| Рекламодатель | mycar Tyre & Auto |
| Бренд | mycar Tyre & Auto |
| Дата первой трансляции/Публикации | 2022 / 10 |
| Бизнес сектор | Автомобильные аксессуары и услуги |
| История | The cammpaign wants to highlight the importance of supporting those recovering from road trauma, and to help Australians get back behind the wheel with more confidence. The R Plate aims to encourage empathy from other road users, so returning drivers will feel less pressure, giving them time and space to recover. The R Plate QR code connects drivers with links to local and national support services, making help available at any time as well as providing access to real stories and the science behind road trauma recovery. R Plates sees mycar Tyre & Auto continue to build on its People First brand platform. |
| Тип медиа | Телевидение |
| Длина | |
| Главный креативный директор | Evan Roberts |
| Исполнительный креативный директор | Katrina Alvarez-Jarratt |
| PR Executive Creative Director | Russ Tucker |
| Креативный директор | James Sexton |
| Senior Copywriter | Henry Wall |
| Senior Art Director | Andrew Torrisi |
| Senior Art Director | Simon Hayes |
| Руководитель производства | Lisa Brown |
| Продюсер цифрового формата | Neville Gotla |
| Senior Integrated Producer | Jonathan Pitcher |
| Директор по дизайну | Chris Mawson |
| Senior Digital Designer | Bonnie Nguyen |
| Партнер клиента | Vanessa Di Blasio |
| PR Client Partner | Claire Mallmann-Verlander |
| Управляющий делами | Madie Finch |
| PR Films Editor | Kent Hau |
| PR Films Camera Assistant | Matt Creighton |
| Смеситель | Beau Silvester |
| Стратегический директор | Wylie Fowler |
| Стратегический директор | Matthew Moran |
| PR Senior Business Director | James Murray |
| PR Senior Business Manager | Niamh Hamill |
| PR Consultant | Ella Mueller |
| Social Client Partner | Erin Brizga |
| Social Senior Media Manager | James Vidgal |
| PR Films Director | Lachlan Finch |
| Директор | Lucy Knox |
| Продюсер | Renee Nadin |
| Исполнительный продюсер | Adrian Shapiro |
| Фотограф | Sean Izzard |
| PR-агентство | Eleven Sydney |
| Продакшн Студия | Scoundrel |
| PR-агентство | FleishmanHillard Sydney |
| Медиа-агентство | Hearts & Science |
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