| Заголовок | The Right to Care Card (film) |
| Агентство | MullenLowe TREYNA |
| Кампания | The Right to Care Card |
| Рекламодатель | Quezon City Local Government |
| Бренд | Quezon City Local Government |
| Дата первой трансляции/Публикации | 2024 / 2 |
| Бизнес сектор | Правительство и другие органы |
| История | In the Philippines, it’s illegal for queer couples to make decisions for each other during medical emergencies. Hospitals only allow the next-of-kin to do this. To remedy this healthcare injustice, The Quezon City government launched The Right to Care card during Southeast Asia’s biggest Pride March. This card repurposes a Special Power of Attorney (legal document commonly used in financial transactions) into portable proof that grants LGBTQ couples decision-making rights during medical emergencies. 50% of Pride-content on Twitter was about the card, with 132 organic media pick-ups and 85.2 million organic impressions. The inaugural batch started with 1,462 registrations and is still increasing daily. Department of Health and Commission on Human Rights declared national support. Other cities work to implement the card, too. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Главный креативный директор | Abi Aquino |
| Исполнительный креативный директор | Roman Carlo Olivarez |
| Креативный директор | Mylo De Borja |
| Арт-директор | Adrian De Guzman |
| Creative Lead | Leigh Reyes |
| Директор по обслуживанию клиентов | Aimee Sarmiento |
| Директор рабочей группы клиента | Trina Nadela |
| Специалист по работе с заказчиками | Pau Frayco |
| Специалист по работе с заказчиками | Kryzzle Gaspay |
| Креативный директор | Jopy Arnaldo |
| Арт-директор | Krystel Ybañez |
| Копирайтер | Paulo Dela Rosa |
| Копирайтер | Xanti Gonzales |
| Копирайтер | Jam Pascual |
| Копирайтер | Julian Bato |
| PR Director | Tricia Kiocho |
| PR-менеджер | Gerald Lim |
| Media Relations | Iris del Fierro |
| Media Relations | Nikka Ramos |
| Chief Technology Officer | Francis Bautista |
| Разработчик | Rhea Etable |
| Дизайнер пользовательского интерфейса | Cristina Guanzon |
Больше работы
СМОТРЕТЬ ВСЕThe Right to Care Card (board)
- БРЕНД:
- Quezon City Local Government
- АГЕНТСТВО:
- MullenLowe TREYNA
UNHome
- БРЕНД:
- United Nations High Commissioner for Refugees UNHCR
- АГЕНТСТВО:
- MullenLowe MARC
Cross
- БРЕНД:
- Women Against Violence
- АГЕНТСТВО:
- VMLY&R Commerce Malaysia
Warship
- БРЕНД:
- Women Against Violence
- АГЕНТСТВО:
- VMLY&R Commerce Malaysia
Bullet
- БРЕНД:
- Women Against Violence
- АГЕНТСТВО:
- VMLY&R Commerce Malaysia