Mentos - "Spider"

BBH

BBH London, United Kingdom

17391

Бренд: Mentos
Страна: United Kingdom

Рекламодатель: Perfetti Van Melle

Заголовок	Spider
Агентство	BBH
Кампания	Spider - Mentos
Рекламодатель	Perfetti Van Melle
Бренд	Mentos
Дата первой трансляции/Публикации	2010 / 7
Бизнес сектор	Леденцы
Слоган	It's better to know what's coming next
История	In 'Spider' we see an ordinary couple snuggling up on a sofa, listening to some chilled music. Quite quickly the girl spots a spider on the floor and screams. Our guys, gets up to rescue the spider, but as he approaches it, rather than picking it up, the Spider throws him all around the room. Cut to the endframe, clearly demonstrating the sweets on the inside matching the colour on the wrapper.
Проблема	Mentos Rainbow is a new product launching in many of Perfetti's markets into the their candy range of fruit flavoured sweets. Mentos Rainbow is a roll of 14 sweets with seven different flavours in each pack. Not that different, you say? Well, the cool thing about it is that the colour, flavour and order of the sweets on the inside match the colour on the outside wrapper. Our task: to create a launch TV ad. Running with the thought that "it's better to know what's coming next", the creative team came up with the idea of 'Spider'.
Тип медиа	Телевидение
Рынок	Philippines, Thailand, New Zealand
Звук	Wave Studios
Редакционная компания	Marshall Street Editors
Менеджер по рекламе	Corrado Bianchi
Креативная команда	Nadine Akle
Креативная команда	Alex Ball
Креативный директор	Rik Brown
Креативный директор	Jon Fox
Креативный директор	Matt Waller
Креативный директор	Dave Monk
Продюсер агентства	Ben Davies
Редактор	Spencer Fereszt
Послепроизводственный этап	The Mill London
Оператор-постановщик	Ulrik Boel Bentzen
Продюсер	Simon Eakhurst
Директор	Brian Hughes
Продакшн Студия	Stink Films
Планировщик счета	Ross Berthinussen
Специалист по работе с заказчиками	Tom Woodhead