John Smith's - "Diving"

TBWA\London

TBWA\London London, United Kingdom

Премии

15324

Бренд: John Smith's
Страна: United Kingdom

Рекламодатель: Scottish Courage

Заголовок	Diving
Агентство	TBWA\London
Кампания	No Nonsense - John Smith's
Рекламодатель	Scottish Courage
Бренд	John Smith's
Posted	Сентябрь 2002
Бизнес сектор	Пиво, сидр, лагерное пиво
История	An Olympic diving competition is taking place when a rather large, Peter Kay stuns the audience with a no nonsense cannon ball off of the high board.
философия	The convention of the category was for different beers to talk to their different attributes - smooth, bitter, etc. John Smith's and TBWA\London decided to focus on its northern heritage and the 'no nonsense' attitude it represents.
Проблема	John Smith's sales were in decline and affinity for the brand itself was all but eroded. John Smith's needed to re-establish itself as a King of Ales.
Результат	The result was an increase of 14.7% market share, the campaign generated over £1 million worth of publicity, and became the brand leader in consolidated trade. John Smith's was also named Campaign magazine's 'Campaign of the Year' in 2002.
Тип медиа	Телевидение
Длина	40 seconds
Рынок	United Kingdom
Продакшн Студия	Spectrecom Films
Директор	Daniel Kleinman
Актер / Знаменитость	Peter Kay
Копирайтер	Paul Silburn
Арт-директор	Paul Silburn
Креативный директор	Trevor Beattie
Креативный директор	Paul Silburn
Продюсер	Johnnie Frankel
Сценограф	John Robin Ebden
Продюсер агентства	Diane Croll
Директор по освещению / Освещение	Denis Crossan
Звуковой дизайн компании	Warren Hamilton
Account Handler	Matt Shepherd-Smith
Account Handler	Vicky Jacobs
Account Handler	Ben Cyzer
Brand Manager	Sanjay Patel
Brand Director	John Botia
Специалист по работе с заказчиками	Matt Shepherd-Smith
Специалист по работе с заказчиками	Vicky Jacobs
Специалист по работе с заказчиками	Ben Cyzer
Редактор	Steve Gandolfi