Fiat Uno - "Projector"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brazil

10731

Бренд: Fiat Uno
Страна: Brazil

Рекламодатель: DaimlerChrysler

Заголовок	Projector
Агентство	Leo Burnett Tailor Made
Кампания	Uno 2017
Рекламодатель	DaimlerChrysler
Бренд	Fiat Uno
Дата первой трансляции/Публикации	2016 / 11
Бизнес сектор	Легковые автомобили
философия	A new campaign created for FIAT has been released by Leo Burnett, comprising of a series of short films that fall under the ‘UnoLab’ concept crafted by the agency. A total of eight short films were run online throughout December. The signature tagline, “A whole lotta car in a single UNO”, the campaign presents the model’s new features; the 2017 UNO was the first car by the automaker to receive the highly awaited three-cylinder Firefly Flex engine. The model is more economical, more powerful and has a higher torque. In addition, the UNO comes with exclusive features such as Hill Holder, a technology that prevents the car from rolling backwards on a hill, Dualogic® Plus Transmission and electric steering with CITY function, which when activated, requires less effort from drivers when steering during maneuvers. With the challenge of presenting all this technology in the UNO, Leo Burnett Tailor Made developed the concept of the UNOLab. A place dedicated to innovation and discoveries, the UNOLab uses the most diverse objects and experiments to test the main features of the car in an unusual and playful way; for example, using a walnut to attest to the efficiency of the Hill Holder, and a rubber duck to show how the anti-crushing power windows work. “The 2017 UNO brings many new features that make it stand out in its category. More than just saying this, we needed to demonstrate this reinvention in an entertaining way,” said João Caetano Brasil, creative director for Leo Burnett Tailor Made. “That’s why we created the UNOlab and a series of experiments that generated content in the most diverse formats for the campaign.” “The objective of the campaign is to show the UNO’s evolution through the reinvention of its standard equipment. In other words, the UNO has become an increasingly technological and comfortable car, while remaining economical and practical,” added João Ciaco, head of brand marketing and communication for FCA. On the air starting November, the campaign also boasts a video teaser – available on Fiat’s social media accounts and channels – a 45-second video in the digital environment, seven digital short films dedicated to the car’s features and a 30′ film for pay TV, which also takes place in the UNOLab universe.
Тип медиа	Телевидение и кино
Длина	34 seconds
Co-president and Chief Creative Officer	Marcelo Reis
Креативный директор	Alexandre Pagano
Креативный директор	João Caetano Brasil
Копирайтер	Tomas Correa
Арт-директор	Andre Kirkelis
Арт-директор	Jota Marin
Продюсер агентства	Celso Groba
Продюсер агентства	Maria Fernanda Moura
Продюсер агентства	Dudi Ciampolini Bourroul
Account Team	Denise Millan
Account Team	Cíntia Mourão
Account Team	Katia Simonato
Account Team	Denis Gustavo
Account Team	Mariah Costa
Account Team	Giovanna Rodrigues
Account Team	Luis Alves
Account Team	Manuela Ceragioli
Planner	Tiago Lara
Planner	Gustavo Zilles
Planner	Leandro Peralta
Закупщик художественного оформления	Mauro Moura
Продакшн Студия	LOBO/Vetor Zero
Директор	Gabriel Nobrega
Директор	Ricardo Carelli
Исполнительный продюсер	Alberto Lopes
Исполнительный продюсер	Sergio Salles
Исполнительный продюсер	André Rosa
Редактор	Kaue Kabrera
Редактор	Bruno Carelli