C6 Bank - "Kaleidoscope"

Tech and Soul São Paulo, Brazil

2976

Бренд: C6 Bank
Страна: Brazil

Рекламодатель: C6 Bank

Заголовок	Kaleidoscope
Заголовок (оригинальный язык)	Caleidoscópio
Агентство	Tech and Soul
Кампания	C6 Bank. It´s your life
Рекламодатель	C6 Bank
Бренд	C6 Bank
Дата первой трансляции/Публикации	2020 / 9
Бизнес сектор	Банковские и финансовые услуги, инвестиции, биржевые маклеры
философия	C6 Bank reinforces its brand positioning as a full-service bank that is present in people’s lives from its new campaign, which presents the benefits of C6 Bank credit card in an innovative and funny way. Developed by Tech and Soul, the ad campaign is compounded by three animated films that strengthen its “C6 Bank. It´s your life” concept. “Kaleidoscope”, “More than you think” and “Satisfying” were created to show the card potential in a playful way, by using visual effects like kaleidoscopes, watercolors, balloons, stop motion and production lines. In those situations, the benefits are enhanced by its personalization and transformation into other elements, from chocolate packaging to smartphones or coffee cups. All films feature stylized versions of “It’s your life”, the bank’s signature song, a hit on Spotify, which was composed to launch C6 Bank on the market. The broadcast takes place on closed TV, digital media and outdoor media in São Paulo.
Тип медиа	Телевидение
Длина	60 seconds
Главный креативный директор	Flavio Waiteman
Арт-директор	Paulo Ottaviani
Копирайтер	Daniel Magri
Продюсер	Daniela Andrade
Управление аккаунтом	Claudio Kalim
Управление аккаунтом	Debora Bock
Approval Client	Alexandra Pain
Approval Client	Keyla Sone
Approval Client	Rodrigo Teixeira
Approval Client	Marilia Affonso
Approval Client	Ione Aguiar
Approval Client	Daniel Braz
Approval Client	Rafael Victor
Продакшн Студия	Piloto Filmes
Screen Director	Daniel Soro
Screen Director	Alexandre Chalabi
Исполнительный продюсер	Natália Souza
Исполнительный продюсер	Diandra Martins
Управление аккаунтом	Regina Knapp
Управление аккаунтом	Roberta Frederico
Управление аккаунтом	Felipe Lopes
Управление аккаунтом	Marília Raffaeli
Координатор пост-производства	Karina Oliveira
3D художник	Rodolfo Roth
Продюсер	Thais Nijenhuis
Послепроизводственный этап	Piloto Filmes
Sound / Music	BloodAudio